About this role
Role overview
Sky Business is a new, exciting division of Sky. We’re passionate about giving businesses better solutions to keep them moving forward – from Small Business, through Mid-Market, Enterprise and Wholesale, to Hospitality – we provide connectivity, mobile and TV services to the whole UK B2B market.
With an exciting, fast-paced scale up environment , we’re looking for exceptional people to help drive our business forward. And with the support of a truly trusting and collaborative team, you’ll grow alongside our business.
What you'll do:
- Shape and evolve the Sky Business brand, leading the development of positioning, messaging and creative execution across the full marketing funnel, from ATL advertising through to digital, social, events, direct marketing and owned channels.
- Report to the Head of Brand and lead relationships across the wider Marketing team, as well as creative and media agency partners, to deliver integrated marketing campaigns that build awareness, strengthen consideration and drive commercial impact.
- Deliver the Sky Business brand strategy, ensuring messaging, tone of voice, creative execution and media investment consistently support the ambition of building a distinctive, trusted and commercially successful brand.
- Lead the rollout and ongoing evolution of the Sky Business brand strategy, visual identity and tone of voice, partnering with Sky Creative and embedding the brand across internal teams and external agencies.
- Own the brand health programme and brand media and creative budget, working with Insights to monitor performance against KPIs and translate findings into actionable recommendations.
- Act as the senior brand guardian across SMB, Mid-Market, Enterprise, Hospitality and Wholesale, championing creative ways of working, innovation, GenAI and emerging technologies to improve creativity, productivity and cost efficiency.
- Lead end-to-end planning and delivery of integrated brand campaigns, from strategic briefing and creative development through to media planning, execution, optimisation and evaluation.
- Inspire, coach and develop the Brand Marketing Manager and in-house Design team, building a collaborative, high-performing culture that encourages creativity, accountability and continuous development.
What you'll bring:
Essential criteria
- Strong understanding of brand strategy, positioning and governance, with the ability to translate customer insight and performance data into actionable brand and marketing strategies.
- Proven experience developing and delivering integrated brand campaigns across ATL, digital and social channels, leading creative and media strategy and planning from concept through to execution.
- Excellent presenter and communicator, able to confidently influence and build credibility with senior stakeholders and leadership teams.
- Significant experience managing creative and media agencies alongside in-house creative teams, with excellent creative judgement and attention to detail.
- Strong project management, communication and stakeholder management skills, with the ability to balance multiple priorities in a fast-paced environment.
- Experience leading, coaching or developing people, with a collaborative leadership style and the ability to build trusted relationships across all levels of an organisation.
Desirable skills and experience
- Strong understanding of the paid media landscape and the most effective channels for reaching business audiences.
- A strategic mindset, with the ability to simplify complexity, establish clear priorities and focus teams on initiatives that deliver commercial impact.
- Natural curiosity and open-mindedness, with a passion for innovation, continuous improvement and finding smarter ways of working.
- B2B marketing experience is preferred.
Benefits and perks:
There's one thing people can't stop talking about when it comes to life at Sky: the perks . Here’s a taster:
- Free NOW package, including Sky Sports and Sky Cinema
- Pension package with up to 9% employer contribution
- Private healthcare with mental health support
- Aviva Digital GP and dental insurance
- Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
- Sharesave and Tech schemes
- A range of Sky VIP rewards and experiences
How you’ll work:
We've adopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 3 days in the office per week.
Your office base:
Osterley
Our Sky Group HQ. Equipped with state-of-the-art technology and workspaces, there’s plenty of space to see your big ideas come to life. Here you’ll find 13 subsidised restaurants and cafes. You can re-energise at our gym, catch the latest films at our cinema, get your car washed and even get pampered at our beauty salon.
Our Osterley Campus is just a 10-minute walk from Syon Lane train station, or you can get one of our free shuttle buses from Osterley, Gunnersbury and Ealing Broadway stations. Plus, there’s free onsite parking available for cars, motorbikes and bicycles.
Who we are:
We’re Sky, a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services. Working with us means you’ll be bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers, colleagues and society .
We ’ re an equal opportunity employer and value diversity at our company. We're a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate . Please flag any adjustments you need as early as you can.
Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.
To be eligible for this role you are required to have the appropriate right to work in the UK. Please be aware Sky does not offer sponsorship for this position.
To find out more about working with us, search #LifeAtSky on social media.