About this role
Job Title: Head of Marketing (aCommerce Indonesia)
Role Overview
As Head of Marketing for aCommerce Indonesia, you will lead our integrated Marketing Hub—spanning Marketing Services (Performance Media, SEO, CRM, Creative), Live Commerce , and Affiliate Management . You will drive full-funnel E-commerce strategies for global brands, manage P&L, scale live-streaming operations, and lead a high-performing team to maximize client GMV and account profitability.
Key Responsibilities
Hub Leadership & Strategy
- Own P&L and strategic direction for the Marketing Hub across Performance Media, Live Streaming (TikTok/Shopee/Lazada), and Affiliate Networks.
- Architect full-funnel growth strategies that move beyond vanity metrics to directly drive brand client GMV and ROI.
- Scale Live Commerce operations (studios, hosts, KOLs) and expand affiliate publisher networks to establish market-leading services.
Client Growth & Commercials
- Serve as the senior strategic lead for enterprise clients, managing C-level relationships and high-value renewals.
- Partner with Commercial teams to pitch prospective clients, cross-sell hub services, and expand account profitability.
- Establish KPIs, manage multi-billion IDR media budgets, and ensure precise financial reconciliation and pacing.
Operations & Team Management
- Streamline cross-functional workflows between media buyers, live stream producers, affiliate managers, and creative teams.
- Lead, mentor, and build a high-performance team, fostering operational efficiency and service excellence.
Qualification
- 6+ years in performance marketing or digital agency leadership, with 3+ years managing multi-functional teams in Indonesia.
- Deep mastery of the Indonesian E-commerce ecosystem (Shopee, TikTok Shop, Lazada, Tokopedia) and major digital media platforms.
- Hands-on experience scaling Live Commerce and Affiliate operations.
- Strong commercial acumen (P&L management, client pitching, up-selling).
- Fluent in English and Bahasa Indonesia with exceptional executive presentation skills.