eCommerce Analytics Manager (Measurement Strategy & Customer Analytics)

About us

Dyson is a global technology company built on problem solving, invention and continuous improvement. Within Global eCommerce, the Analytics team   acts as a   commercial   decision partner, turning   trusted measurement, clear   performance   interpretation   and   prioritised   action   into   sharper eCommerce decisions.   This role sits in Global eCommerce Analytics and will lead the Measurement Strategy &   Customer Analytics capability, building the foundations for trusted data, reliable   attribution   and clearer customer journey visibility across Dyson’s digital ecosystem.

Working policy

Our campus culture is built on connection — collaboration in person, shared   creativity   and hands-on learning.   That’s   why we   don’t   offer   a regular   hybrid arrangement. Working side by side powers our best ideas, fuels belonging and keeps us pushing boundaries together.

About the role

As our eCommerce Analytics   ( Manager, Measurement Strategy & Customer Analytics ) , you will own the global measurement vision, governance, business   requirements   and analytical interpretation needed to improve data trust, attribution   clarity   and customer journey understanding. Technical implementation will remain   a partnership   with Digital Tracking,   Product   and platform teams.

- Own measurement governance across Adobe Analytics, GA4 and key platforms, including tracking standards, KPI definitions,   documentation   and data-quality monitoring.

- Translate business questions into clear measurement requirements and   prioritise   improvements by business value and commercial impact.

- Improve source-of-truth clarity by reducing dashboard duplication and increasing confidence in reported digital performance.

- Clarify attribution, channel contribution, acquisition quality and the role of paid, owned and earned touchpoints in customer conversion and value creation.

- Identify   customer journey friction, conversion   barriers   and digital experience opportunities across Dyson’s eCommerce ecosystem.

- Set consistent standards for experimentation measurement, including test design, success   metrics   and post-test evaluation.

- Create common definitions, interpretation guides , reusable   standards   and knowledge-sharing forums so   teams can   self-serve trusted answers and apply   measurement outputs confidently .

- Partner with Digital Tracking, Product, Marketing, Commercial , Finance, R evenue   A nalytics   and   I nsights , Legal, market s   and   local   analytics   teams to embed   governed   measurement standards and improve decision quality globally.

About you

Required

- Significant experience   in digital analytics, measurement, marketing analytics, customer   insights   or eCommerce performance, ideally in a complex international   organisation .

- Strong working knowledge of Adobe Analytics, GA4, attribution methodologies, customer journey   analytics   and experimentation measurement.

- Proven ability to improve data quality, tracking governance and measurement consistency across multiple platforms and stakeholder groups.

- Ability to define,   prioritise   and communicate measurement requirements while partnering with technical teams on implementation.

- Strong stakeholder management and influencing skills across Product, Marketing, Commercial, Analytics and Digital Tracking teams.

- Ability to simplify complex analytical topics into clear recommendations that help senior stakeholders make confident decisions.

Desirable

- Experience creating governance frameworks, standards,   playbooks   or training materials that improve   organisational   capability and consistency.

- Experience working with global and market teams to improve   adoption   of measurement standards and insight-led decision-making.

- A continuous-improvement mindset, with a strong focus on data accuracy,   governance   and scalable business impact.

Benefits

- Discount on Dyson products.

- Company pension scheme.

- 29 days   annual holiday plan.

- Company fitness plan.

- EAP, Employee Assistance   Programme .

- Life Assurance Plan.

- Transportation allowance, €0.23 per   kilometre   regardless of means of transport.

- Health insurance medical contribution.

- Eye examination and computer   glasses   reimbursement.

Please   note:   new employees to Dyson in the Netherlands   commence   employment on a 12-month, fixed-term basis.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.