Digital Marketing Specialist

The Role

You own Proax's research-stage and brand surface across YouTube, video, blog and socials.  You sit on-site so you can interview our SMEs  (internal teams) , film our products, capture warehouse + application footage, and turn that raw material into content that helps engineers buy. Your job is the human-facing storytelling side.

What  you'll  own

All content workflows are AI-leveraged.  You'll  use AI tools daily for drafts, research, repurposing , video  assist.  Final  voice is human.

- YouTube channel  —  G row  Proax's  YouTube presence for research-stage buyers. Plan, script (with SME input), shoot, edit, publish.

- Video production + editing  — product overviews, application examples, selection guides, manufacturer spotlights.

- Blog content creation  — engineer-first articles: application notes, selection guides, retrofit paths, comparison pieces.

- Social  distribution   —  publish where our buyers  actually pay  attention.  Quality and relevance matter more than volume.

- Internal training videos  — film and edit short training pieces for sales, ops, and  marketing  so internal teams adopt new tools, workflows, and product knowledge faster.

- Ad creative (as  needed)  —  film and edit ad spots when there is a new product  launch  or we need different creatives for paid campaigns.

- Landing pages   —   create dedicated landing pages for key campaigns, product launches, or video-driven promotions.

Requirements / Skills

- Video production + editing skills  — hands-on with  CapCut  and/or Adobe Premiere and/or After Effects. Comfortable with AI video tools such as  HeyGen ,  Hyperframes , and Remotion. Can take a raw recording and ship a publishable video.

- Strong written communication  — blog articles, video scripts, social  copy , briefs. Plain, engineer-friendly, no fluff.

- Fluent with AI tools  — Claude, ChatGPT, and similar are part of your daily workflow as force-multipliers, not as content factories. You know where AI helps and where it absolutely  shouldn't  replace human judgment.

- Comfortable interviewing SMEs  — most of our content starts as a 20- min  conversation with a product expert. You translate that into something a buyer can use.

- Social  i nstinct  — you understand the difference between marketing-speak and content people  actually engage  with.

- Upload a cover letter  containing  only the word sensor.

- Self-starter  — prioritizes without close supervision; pushes back when something  isn't  worth doing.

Bonus (not  required )

- Industrial / automation / technical background or genuine curiosity about how the products work

- French  proficiency

- On-camera comfort (love it but  again  not  required )

- Photography / motion graphics

How we work

- AI-leveraged. We use AI daily for research, drafting, repurposing, editing support, and repetitive work. Human judgment, taste, and technical accuracy still matter.

- Fast-moving. We value people who ship consistently, iterate quickly, and improve through feedback and data instead of endless planning.

- Measurable. Content is tied to pipeline, engagement, adoption, and revenue impact.  You’ll  be able to see what works.

- SME-driven. Most great content starts with conversations with engineers, product specialists, and customers. Your job is turning  expertise  into clarity.

- P ractical over  performative . We care more about useful content that helps buyers make decisions than “marketing” for its own sake