About this role
Position Summary
The Digital Inside Sales Representative owns the end-to-end remarketing lifecycle for the companys available equipment inventory — vehicle evaluations, channel selection, listing/content management, title and registration handling, and logistics coordination — across retail, wholesale, and auction channels. The DISR transacts sales directly on inbound inquiries and routes leads as appropriate.
Key Responsibilities
Strategy & Cross-Functional Partnership
- Partner with Fleet, Finance, Sales, and Operations to provide market data and recommendations on asset lifecycle timing and disposal strategy.
- Monitor pricing trends, product mix, and market dynamics to optimize disposition outcomes across channels.
Multi-Channel Remarketing
- Develop and expand remarketing strategy across retail, wholesale, and auction channels.
- Establish and grow relationships with auction houses, dealers, brokers, and wholesale buyers.
- Identify new channel opportunities and strengthen existing wholesale/auction relationships.
Inventory Visibility & Digital Merchandising
- Maintain accurate online listings of all available inventory across the company website and third-party marketplaces.
- Keep equipment status (available, pending, sold, on hold) updated in real time.
- Build and syndicate detailed listings — specs, hour-meter data, condition notes, pricing, high-quality photos and video.
- Request and coordinate photos, inspections, and unit evaluations from Operations or the assigned sales rep (particularly for units currently on rent).
- Monitor inventory aging (30/60/90+ days) and flag stale listings for pricing review or renewed marketing push.
Sales Transaction
- Respond to and transact all inbound leads/inquiries directly, negotiating pricing and terms through close, and routing leads as necessary.
- Prepare quotes, paperwork, and coordinate financing, freight/transport costs, and trade details as needed to close.
Logistics, Title & Cross-Team Coordination
- Coordinate logistics for sold units — pickup/delivery scheduling, freight arrangements, and communication with transport or service teams.
- Manage title and registration handling for sold/transferred units.
- Coordinate reconditioning/shop timelines with Operations for trade-ins or units needing service before listing.
- Provide regular status updates to customers, wholesale/auction buyers, and internal sales reps on unit availability, shop/inspection status, and sale progress.
CRM & Reporting
- Maintain clean, accurate CRM records — pipeline, follow-ups, and interaction history for every lead and buyer.
- Track and report on inventory turn, days-to-sale, listing performance, and wholesale/auction volume.
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Qualifications
Qualifications / Experience
- 2+ years in inside sales, equipment/wholesale sales, or online inventory/listing management (heavy equipment, automotive, or similar asset-based industry preferred).
- Demonstrated ability to close sales directly with customers, brokers, or wholesale/auction buyers — not just qualify/hand off.
- Experience managing online listings across multiple platforms.
- Working knowledge of remarketing/retargeting campaign execution (Google Ads, Meta Ads, or similar).
- Proficient with CRM software.
- Strong negotiation, written, and verbal communication skills.
- Highly organized self-starter, comfortable owning this function independently with no direct reports.
Preferred Qualifications
- Existing relationships with auction houses, wholesale buyers, or brokers in the equipment industry.
- Experience coordinating logistics, freight, and title/registration handoff for sold assets.
- Photography/basic content editing skills for listing quality.
- Valid drivers license.
What Success Looks Like
- Inventory is visible, accurate, and current across every channel — internal reps, brokers, auction partners, and online buyers are all working from the same real-time picture.
- Days-to-sale trends down; aging inventory gets flagged and addressed before it becomes a problem.
- Wholesale/auction relationships grow as a reliable channel for moving inventory beyond retail.