About this role
Role Objective:
Drive app growth by improving conversion rates across organic and paid search, increasing installs, ratings, and high-quality in-app events (registrations, trades, purchases).
Responsibilities:
- Conduct in-depth keyword research for App Store Optimization (ASO) and paid search (Apple Search Ads, Google Ads), and apply insights to metadata, campaigns, and creative strategy
- Own and optimize Apple Search Ads and Google Ads performance across both app and web campaigns
- Manage and continuously optimize app store assets (icons, screenshots, videos) and paid search creatives and copy
- Plan and execute A/B tests for app store listings to improve conversion rates
- Monitor app store algorithms and performance trends, leveraging ASO and attribution tools to drive improvements
- Work closely with creative, product, and analytics teams to align ASO and paid search efforts with broader growth goals
Requirements:
- Strong hands-on experience with Apple Search Ads and Google Ads (app and web)
- Proven expertise in ASO strategies and app store algorithms
- Solid experience with AppsFlyer, including deep links and deferred deep links
- Proficiency with ASO and analytics tools (e.g. App Annie, Sensor Tower, StoreMaven, Mobile Action)
- Experience in crypto, fintech, or online trading platforms would be advantageous
- Ideal to have ASO experience across African markets
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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