Product Marketer

Role - Product Marketer Job location - Chennai (Work from office) Experience - 0 - 1 years
Roles & Responsibilities:
1. Sales Enablement: - Collaborate with the sales team to develop sales enablement materials, including sales presentations, product guides, and competitive analysis. 2. Video Marketing: -Develop and write storyboards and scripts for video content. -Transform product modules into engaging videos and guides with technical expertise. -Create innovative short and long-form video content to keep the audience engaged. -Utilize creativity and strategic thinking to produce compelling video narratives. -Collaborate with the marketing team to align video content with overall marketing strategies. -Stay updated on the latest video marketing trends and technologies to ensure content remains fresh and relevant. -Familiarity with basic videography and editing knowledge earns brownie points. -If you have experience in front of the camera, such as presenting videos or working as an RJ, it is a huge plus 3. Market Research: - Conduct market research to identify customer needs, market trends, and competitive landscape. - Analyze data and insights to develop customer personas and segmentations. - Assist in the development of marketing strategies based on market research findings. 4. Partner Marketing: - Collaborate with strategic partners to develop joint marketing initiatives, including co-branded campaigns, events, and collateral. - Assist in creating partner enablement materials, such as partner playbook and co-marketing guidelines. - Track and report on partner marketing activities to assess effectiveness and ROI. 5. Website Management: - Support website management efforts by updating content, optimizing user experience, and ensuring accurate product information. - Work with the design and development teams to implement website enhancements and drive continuous improvement. - Monitor website analytics to identify areas for improvement and make data-driven recommendations. 6. Social Media and Content Creation: - Draft engaging social media posts across various platforms to promote products and engage with customers. - Contribute to the development of content marketing materials, such as blog articles, white papers, and case studies. - Collaborate with the creative team to create visually appealing and impactful content. 7. User Education: -Assist in the development of user education materials, including product documentation, tutorials, and video guides. -Conduct user research to understand user needs and challenges in using our products. Collaborate with the customer success team to gather feedback and improve user education materials