Tinder Marketing Manager (2-year Contractor)

About the Team
Seoul is one of Tinder's key global hubs — home to cross-functional product pods building for hundreds of millions of members across 160+ countries. Our Seoul-based teams span Product, Design, Engineering (iOS, Android, web, and backend), and Data, working side by side to move fast: incubating new ideas, running rapid experiments, and shipping features that scale from a single market to Tinder's global business.

We partner closely with teams across the region and our U.S. headquarters, taking what works locally — new experiences, growth strategies, product bets — and turning it into playbooks and products that shape how Tinder shows up for members everywhere.

Key Responsibilities

- Manage the development and execution of integrated marketing strategies and campaigns across paid, owned, earned, social, influencer, CRM, experiential, and digital channels

- Drive culturally relevant and insight-led marketing initiatives that strengthen Tinder’s brand relevance, engagement, and growth in Korea

- Partner closely with creative and media agencies, PR/Comms, CRM, Product Marketing, Legal and other relevant regional stakeholders to deliver impactful 360 campaigns from ideation through execution

- Manage and work closely with digital media agencies to oversee media planning, budget allocation, channel strategy, campaign optimization, and performance reporting across digital platforms

- Lead social-first marketing initiatives including influencer, creator, partnership, and content-driven campaigns that can generate conversation, engagement, and earned amplification

- Analyze campaign, audience, and business result data to drive optimization, improve ROI, and support data-informed decision making

- When required, help shape and execute in-app user engagement and feature adoption initiatives in partnership with CRM and Product Marketing teams

- Manage marketing budgets, timelines, agencies, and external partners effectively while ensuring operational excellence

- Ensure all local executions align with Tinder’s global brand principles while maximizing local cultural relevance and market impact

Required Qualifications

- 5–8 years of experience in Brand Marketing, Growth Marketing and/or Digital Marketing.

- Experience within consumer tech, digital platforms, entertainment, gaming, lifestyle or other culturally driven brands preferred

- Strong understanding of Korean youth culture, digital behavior, social platforms, internet culture, and evolving consumer trends

- Proven experience leading integrated multi-channel campaigns across paid media, social, influencer, CRM, partnerships, and experiential marketing

- Hands-on experience managing digital media strategy and execution across platforms such as Meta, Google (incl YouTube), TikTok, Kakao, Naver, X and other digital ecosystems

- Experience working with media, creative, influencer, PR, and production agencies in fast-paced environments

- Data-savvy with the ability to interpret campaign and consumer insights and translate them into actionable marketing strategies

- Strong storytelling, communication, and presentation skills in both Korean and English

- Ability to balance global alignment with local cultural nuance and relevance

Preferred Characteristics

- Naturally curious about culture, relationships, and evolving consumer behaviors

- Strong sense of judgment and attention to nuance

- Proactive, collaborative, and solutions-oriented mindset

- Comfortable navigating ambiguity and evolving priorities

- Entrepreneurial mindset with strong ownership, adaptability, and problem-solving capabilities

Application Requirements
English Resume
 
 
 
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