Director of Demand Generation

Location

Charleston - 997 Morrison Drive, Suite 402

Business

Our Growth, Your Opportunity

At Maymont Homes, our success starts with people, our residents and our team. We are transforming the single-family rental experience through innovation, quality, and genuine care. With more than 20,000 homes across 47+ markets, 25+ build-to-rent communities, and continued expansion on the horizon, we are more than a leader in the industry—we are a company that puts people and communities at the heart of everything we do.

As part of Brookfield, Maymont Homes is growing quickly and making a lasting impact. We are also proud to be Certified™ by Great Place to Work®, a recognition based entirely on feedback from our employees. This honor reflects the culture of trust, collaboration, and belonging that makes Maymont a place where people thrive.

Join a purpose-driven team where your work creates opportunity, sparks innovation, and helps families across the country feel truly at home.

Job Description

As Director of Demand Generation , you own the full marketing-driven demand funnel from first touch through qualified lead, tour intent, and application. You are accountable for generating high-quality, conversion-ready demand and optimizing it into efficient, scalable leasing outcomes across all markets.

You are responsible for ensuring marketing is not just driving traffic - but delivering measurable, revenue-impacting pipeline.

**Location: onsite in Charleston, SC 29403 (Charleston Technology Center)**

Essential Job Functions

Pipeline & Funnel Ownership

- Own full funnel: traffic  lead → tour → application → lease
- Set and hit pipeline targets
- Build forecasting models
- Improve lead quality and conversion rates

Performance Marketing & Channel Optimization

- Own end-to-end acquisition strategy across all paid and owned channels (ILS, paid search, SEO, paid social, email, website)
- Allocate and reallocate budget dynamically based on cost per lease and marginal ROI, not channel preference
- Design and execute a rigorous testing roadmap across targeting, creative, bidding, and landing experiences
- Identify scaling levers and aggressively double down on high-performing channels; eliminate underperforming spend quickly
- Continuously improve lead quality, not just volume

Lease-Up & Market-Level Demand Strategy

- Own demand generation strategy for all new community lease-ups from pre-leasing through stabilization
- Build qualified pipeline ahead of delivery timelines to ensure zero lag in occupancy ramp
- Develop market-specific strategies based on competitive dynamics, pricing sensitivity, and renter behavior
- Prioritize markets and allocate resources based on performance and opportunity, not evenly across the portfolio

Revenue Alignment & Funnel Conversion

- Own alignment between marketing, leasing, and operations to drive end-to-end conversion performance
- Analyze and improve conversion rates at every stage: lead → tour → application → lease
- Establish tight feedback loops with leasing teams to identify friction points and lost opportunities
- Use demand data to inform pricing, incentives, and positioning decisions in real time

Data, Attribution & Performance Management

- Utilize the Maymont data science team and own full-funnel reporting, forecasting, and marketing performance analysis across all markets
- Implement and refine attribution models to understand true channel contribution
- Make fast, high-confidence decisions with imperfect data; adjust strategy in real time based on performance signals

Creative & Conversion Strategy

- Ensure all messaging, creative, and digital experiences are built to drive conversion, not just engagement
- Partner with creative resources to produce and iterate on high-performing assets quickly
- Continuously test and optimize landing pages, CTAs, and user journeys to improve conversion rates
- Maintain brand consistency, but prioritize performance and clarity over aesthetics

Team & Vendor Leadership

- Lead a marketing team with clear roles, responsibilities, and performance expectations
- Establish and enforce accountability systems tied to measurable business outcomes (not activity)
- Develop talent through structured coaching, feedback, and training programs
- Set and track performance metrics across all marketing functions (pipeline, CAC, conversion, ROI, etc.)
- Create a culture of ownership where underperformance is addressed quickly and directly
- Translate company goals into clear, executable marketing plans with defined owners
- Manage agencies and vendors with strict performance expectations tied to measurable outcomes
- Create a culture of speed, experimentation, fun, and continuous optimization

Additional Responsibilities

- Perform other duties as assigned to support business objectives

Performance Expectations & Key Metrics:

Performance will be evaluated based on measurable outcomes aligned with company and departmental goals. Metrics may include:

- Qualified Lead Volume: Consistently generating high-intent demand that converts into tours and applications, not just raw lead volume
- Cost Efficiency (Cost per Lease): Driving down acquisition costs while maintaining or improving conversion performance
- Marketing Funnel Conversion Rates: Improving performance across marketing-controlled stages (traffic → lead → tour intent → application) and influencing downstream conversion
- Pipeline Contribution to Occupancy & Revenue: Directly impacting market- and community-level leasing performance through marketing-driven demand and conversion improvements

Required Qualifications

Education

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Experience

- 8+ years of progressive marketing experience with a strong focus on demand generation or growth
- Proven ownership of pipeline/revenue
- Demonstrated success in Multifamily, Single-Family Rentals (SFR), or Build-to-Rent (BTR) marketing or an adjacent consumer real estate vertical
- Proven ability to manage marketing strategy across a large, multi-market portfolio simultaneously
- Experience setting and managing marketing budgets with accountability to ROI
- Track record of leading and developing high-performing marketing teams

Skills & Competencies

- Deep expertise in performance marketing: paid media, ILS optimization, SEO/SEM, email, and digital channels
- Strong analytical mindset with experience using CRM and reporting platforms (Salesforce, HubSpot, Tableau, or similar)
- Exceptional communication and presentation skills - comfortable in executive-level discussions and community-level conversations alike

Preferred Qualifications

- Experience with BTR or multifamily lease up communities from pre-leasing through stabilization
- Familiarity with property management and marketing tech stacks common in SFR/MF (Entrata, RealPage, Yardi, Rently, Engrain, MRI, Tour24, or similar)
- Experience operating inside a high-growth, PE- or institutional-backed real estate platform
- Passion for resident experience and a customer-first marketing philosophy
- MBA or equivalent advanced degree

Why work for Maymont Homes ​?

Our Mission – “We Positively Impact the Lives in the Communities We Serve.” Every role contributes to this purpose, helping families find a place to call home while making a difference in the communities we support.

Certified Great Place to Work® – Our people make us who we are. This certification celebrates the values and culture that fuel collaboration, innovation, and care.

Outstanding Benefits – Backed by Brookfield, our benefits include a 5% 401(k) match, wellness credits that reduce healthcare costs, and up to 160 hours of PTO annually for full-time employees.

Career Growth – With continued expansion planned for Maymont, you’ll find meaningful opportunities to grow your skills, advance your career, and make an impact.

Strong Foundation – As part of Brookfield Asset Management, one of the world’s largest real estate asset managers, we have the stability, resources, and vision to keep growing.

Equal Opportunity Employer: Minorities/Religion/Sex/Protected Veterans/Disability/Sexual Orientation/Gender Identity/Marital Status/Pregnancy/Age/National Origin/Genetic Information. #MYMT