About this role
In This Role, You Will
▪️Own Regional Business Performance & Strategy
- Act as the primary analytics partner for a region, owning the full-funnel performance narrative (acquisition → engagement → retention → revenue).
- Proactively identify opportunities and risks within your region and influence business strategy through data-driven recommendations.
- Drive alignment across Marketing, Product, and Finance stakeholders on key performance drivers.
▪️Lead Complex Investigations & Insight Generation
- Independently lead deep-dive analyses into significant performance changes, ambiguous trends, or emerging opportunities.
- Integrate signals across marketing activity, product changes, experimentation results, and user behavior to identify root causes.
- Define analytical approaches and frameworks for new or ambiguous problem spaces.
▪️Translate Insights into Executive-Level Narratives
- Synthesize complex analyses into clear, compelling narratives for leadership forums (QMO, WBR, APM).
- Frame insights in terms of business impact, trade-offs, and recommended actions.
- Influence decision-making through strong storytelling and structured communication.
▪️Drive Cross-Functional Impact
- Partner closely with regional marketing leaders, product teams, finance, and data science to shape decisions and priorities.
- Serve as a key interface between Business Analytics and partner teams, ensuring alignment and clarity on performance drivers.
- Escalate complex analytical questions and collaborate with Data Scientists on advanced modeling and experimentation.
▪️Establish Best Practices & Raise Analytical Bar
- Contribute to the development of standardized frameworks for funnel analysis, performance reporting, and investigation methodologies.
- Mentor and support more junior analysts, helping elevate analytical quality and consistency across the team.
- Identify gaps in current reporting or analysis and proactively improve processes.
Skills Required
▪️Education & Experience
- Bachelor’s, Master’s, or equivalent experience in a quantitative field (e.g., Economics, Statistics, Mathematics, Data Science, Business Analytics, or related discipline).
- 4+ years of experience in analytics, business intelligence, or data analysis roles.
▪️Analytical Skills
- Strong experience in SQL for querying and analyzing large datasets.
- Proficiency with data visualization and BI tools (e.g., Tableau, Mode, Databricks).
- Strong understanding of funnel analysis, cohort analysis, and behavioral analytics.
- Be able to “connect the dots” IE understanding metric relationships and create narratives through data storytelling.
▪️Business & Strategic Thinking
- Strong ability to connect data insights to business strategy and outcomes.
- Experience influencing stakeholders and shaping decisions through analytics.
- Understanding of how marketing, product, and revenue dynamics interact.
▪️Communication & Leadership
- Excellent communication skills with the ability to present to senior stakeholders.
- Ability to translate complex analysis into clear, actionable insights.
- Proven ability to lead cross-functional initiatives and influence without authority.
▪️Collaboration
- Strong cross-functional partnership skills across Marketing, Product, Finance, and Data Science.
- Ability to operate effectively in a fast-paced, high-ambiguity environment.