About this role
Responsibilities
- Develop social-first branded video concepts and campaign ideas in response to RFPs and proactive opportunities
- Participate in brainstorms and shape creative strategy across video, social, talent, and platform ecosystems
- Create pitch materials including write-ups, scripts, treatments, storyboards, and visual references
- Present and pitch creative concepts to internal teams, agencies, and clients
- Translate client goals into culturally-relevant content ideas that feel native to platforms like TikTok, Instagram, YouTube Shorts, and emerging channels
- Oversee creative execution post-sale to ensure the original vision carries through production and post
- Collaborate closely with producers, editors, designers, and external production partners throughout execution
- Provide creative direction on shoots, edits, graphics, pacing, talent performance, and storytelling
- Stay tapped into platform trends, creator culture, internet behavior, and evolving social formats
- Adapt creative approaches across BDG’s distinct brands and audiences
Qualifications
- 5+ years of experience in branded content, creative strategy, video production, or a related role at a publisher, agency, production company, or media brand
- Strong understanding of social-first storytelling and platform-native video formats
- Experience developing and pitching branded campaigns directly to clients and agencies
- Strong production background with experience overseeing shoots and post-production workflows
- Skilled at writing scripts, treatments, decks, and creative presentations
- Excellent visual taste and a strong understanding of pacing, editing, internet culture, and social trends
- Comfortable balancing high-level creative thinking with hands-on execution
- Strong communication and presentation skills
- Experience across lifestyle, fashion, beauty, culture, entertainment, parenting, tech, travel, or food content is a plus
- Experience working with talent and influencers
- Directing experience preferred