About this role
Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
Job Summary:
This role serves as a key member of the Corporate MarCom team, supporting BPS C2G business growth as well as pharma and biotech market penetration through integrated marketing communications execution.
The position focuses on fit-for-purpose customer solution delivery, end to end marketing journey and customer experience enhancement through digital and data-driven marketing, including online/offline campaign, social media and trade media management, customer database and leads management, and marketing tools development, to enhance customer engagement and pipeline generation.
Essential Job Functions and Accountabilities:
- Develop marketing programs aligned with business strategic initiatives and industry trend - Collaborate with BU marketing and strategic vertical marketing teams to prioritize marketing initiatives and build market insights with pipeline targets
- Coordinate with enable functions, internal stakeholders and external vendors to ensure high-quality and timely delivery of marketing programs
- Lead marketing programs execution with digital and data driven tactics, including SEO/SEM/GEO, customer database (CDP), data intelligence, trade media, etc.
- Own social media and SCRM operation and relevant content management, including campaign social content planning, creation and adaptation, platform management, and audience interaction
- Manage the leads generation and nurturing, as well as business opportunity development, continuously optimizing marketing effectiveness with program execution data analysis and insights.
- Support development and deployment of marketing tools and platforms, enabling scalable and standardized MarCom execution
- Manage and track marketing budgets and ensure performance ROI
Other Job Requirement
- Some travel may be required
Demonstrated ability to communicate verbally and in writing in English and Mandarin