Growth Marketing Manager, SEM (ATX preferred)

Everlywell is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights—seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens.

Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2025, an estimated 1 in 94 U.S. adults received an Everlywell test, solidifying our spot as the #1 at-home testing company in the country. Fueled by AI and built for scale, we’re breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.

What You'll Do:

- Own end to end paid search campaigns, including Shopping and Performance Max as core channels

- Maintain ongoing measurement of channel level KPIs and report on performance daily, weekly, and quarterly; create and drive SEM campaigns leveraging rules-based automation to scale and evolve the existing budget

- Consistently facilitate detailed keyword research to inform bid strategies and collaborate closely with cross-functional stakeholders

- Define experiments to iterate and enhance channel performance

- Leverage AI workflows to optimize SEM performance — using AI tools to inform bidding and KPI optimization, generate and test ad copy variations at scale, and deploy campaign changes faster and more intelligently

- Drive innovation and automation within search tactics to drive top line sales growth from new customers

- Deeply understand both what our prospective customers are searching for and how we can best position our ad investments to drive conversion

- Partner internally with analysts to drive data insights derived from search tactics

- Manage reporting exercises that leverage 3rd party search insights to enhance persona building and media consumption behaviors for first and repeat purchases

- Maintain ongoing measurement of search KPIs

- Identify and evaluate opportunities to expand into additional PPC growth channels as the program matures

Who You Are:

- 7+ years experience in search campaign management, with recent direct-to-consumer or relevant agency experience

- Strong technical expertise in paid search performance tactics with deep knowledge of automation trends

- Proven experience running ecommerce Shopping campaigns and Performance Max as a core part of a search program

- Hands-on experience using AI tools and workflows within SEM — for keyword/bid optimization, ad copy generation, and campaign deployment

- Proven campaign management with comfort and prior experience managing 7-figure paid media budgets

- You are technical, analytical, and empathetic to the customer's wants and needs

- Proven track record of delivering impact through SEM investments to grow consumer sales

- Strong analytical skills, with prior experience leveraging web analytics platforms (Google Ads, Bing Search, Google Analytics, etc.) to inform tactical decisions and strategy

- Strong communicator both up and down

- High intellectual curiosity and comfort in collaborating cross-functionally in a fast-paced startup environment

Security Notice: Everlywell never requests fees, payment, or banking information at any stage of the recruitment process. Official communications and interview invitations will only come from verified email addresses ending in @everlywell.com or @everlyhealth.com. To ensure your application is secure, always apply directly through our official careers page at https://www.everlywell.com/careers/.