Senior Brand&Growth Manager-ANZ

About the Role
We are looking for a Senior Marketing Manager to lead brand-led growth for Binance Australia. This role sits at the intersection of brand strategy, integrated campaigns, and localized execution, ensuring Binance’s global brand is translated into a trusted, culturally relevant presence in the Australian market.You will own brand consistency, narrative, and campaign excellence, while working closely with global marketing, product, PR, compliance, and local partners. This is a senior, hands-on role requiring strong judgment, structure, and maturity in a regulated financial environment.

Key Responsibilities

- Brand Strategy & Positioning

- Own and evolve Binance Australia’s brand strategy, ensuring alignment with global brand standards while localizing for the Australian market

- Translate complex crypto concepts into clear, credible, and consumer-friendly messaging

- Act as brand guardian across all channels (ATL, BTL, digital, partnerships, community, events, content)

- Integrated Marketing Campaigns

- Lead end-to-end planning and execution of integrated campaigns (brand, product, education, partnerships)

- Develop campaign narratives, creative briefs, and go-to-market plans across paid, owned, and earned channels

- Ensure campaigns balance brand building + measurable growth outcomes

- Local Market Leadership

- Be the key marketing lead for Australia, with strong understanding of local consumer behavior, media landscape, and cultural nuances

- Partner with PR, legal, and compliance teams to ensure messaging is accurate, responsible, and regulator-ready

- Manage local agencies and creative partners (media, creative, production)

- Stakeholder & Cross-Functional Collaboration

- Work closely with global marketing, regional leadership, product, and comms teams

- Clearly articulate local needs and feedback to global stakeholders

- Collaborate with partnerships and community teams to amplify brand presence

- Performance & Brand Health

- Track and report on brand health metrics (awareness, consideration, trust) alongside campaign KPIs

- Use insights to refine messaging, channels, and investment strategy

- Balance long-term brand equity with short-term performance goals

Requirements

- 8–12+ years of marketing experience, ideally in financial services, fintech, crypto, technology, or regulated industries

- Proven track record in brand marketing and integrated campaigns, not just performance marketing

- Experience working with global brands and adapting them for local markets

- Strong agency management experience (creative, media, PR)

- Excellent brand judgment – understands tone, narrative, and long-term equity

- Strong strategic thinking with the ability to structure complex problems clearly

- Comfortable owning messaging in sensitive or regulated contexts

- Execution & LeadershipHighly self-motivated, structured, and execution-oriented

- Able to operate independently while aligning with global frameworks

- Strong communication skills – confident presenting to senior stakeholders

Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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