Marketing Analytics Lead

About OnePay

OnePay is the consumer fintech trusted by millions of Americans to make money better.

Our financial system is broken. High fees, low rates, and too few ways to actually grow your money. We’re fixing it. And we’re moving fast.

We’re an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place. We also partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers.

We’re backed by Walmart, the world’s largest retailer, and Ribbit Capital, one of fintech’s most respected investors, giving us rare scale, distribution, and the opportunity to build something truly category-defining.

But what really sets OnePay apart is how we move. Our customers don’t have time to wait… and neither do we. This place moves fast, and we’re looking for people who are:

- Ready to run
- Hungry and driven by urgency
- Exceptional at what they do, with low ego
- Comfortable operating in motion

The Role

As the Marketing Analytics Lead, you will:

- Own full-funnel marketing analytics from paid media through lifecycle journeys partnering directly with Analytics/ML, Growth and Product Marketing leadership.
- Lead and scale a small, AI-augmented analytics team using AI tools to automate reporting, accelerate ad-hoc analysis, and free the team for higher-value experimentation and strategy work.
- Run our marketing test-and-learn agenda translating results into clear insights and recommendations to grow the business.
- Partner with Machine Learning (ML) team to evolve our MTA, MMM and incrementality frameworks to measure performance and brand impact.
- Own marketing measurement: attribution modeling, incrementality testing, and channel performance reporting.
- Build and maintain CAC, LTV, ROAS, and payback models; set standard metric definitions used across marketing.
- Run performance analytics across paid and organic channels — SEM, SEO, Paid Social, Affiliates, App Marketing.
- Analyze CRM / lifecycle marketing performance (email, in-app, push) and customer engagement.
- Design, run, and read out A/B and holdout experiments for campaigns and in-product growth initiatives.
- Partner with Data Science and Engineering on data pipelines, tracking implementation, and roadmap prioritization.
- Produce recurring reporting for MBR/QBR and leadership reviews.
- Build dashboards and self-serve reporting for marketing stakeholders.
- Coordinate with cross-functional partners (Product, Finance, Risk/Credit where relevant).
- Manage data/martech vendor relationships and evaluate new tools and data sources.

You Bring

- Must-Have

10+ years in marketing analytics, growth analytics, or performance marketing.
- Attribution modeling and marketing measurement (incrementality, MMM, or multi-touch attribution).
- Strong SQL; experience with large datasets and modern data warehouses.
- Track record improving CAC, LTV, and channel efficiency.
- Paid media analytics across multiple channels (SEM, Paid Social, Affiliates, App).
- Experiment design and interpretation (A/B testing).
- Cross-functional collaboration in a matrixed environment.
- Drive and proactivity - everyone here is a builder and executor

- Nice-to-Have

Fintech, lending, or regulated-industry experience.
- CRM/lifecycle marketing analytics (email, in-app, push).
- BI tool proficiency (Looker, Tableau, etc.) and dashboard development.
- Managing or mentoring a team of high performing analysts.
- Martech/CDP platforms and vendor evaluation.

- Education

Bachelor’s degree in a quantitative or business field (Finance, Economics, Statistics, Analytics, or similar). Advanced degree a plus.

What We Offer

- Competitive base salary, stock options, and health benefits from Day 1
- 401(k) plan with company match
- Remote-friendly (US), flexible time off (FTO), and opportunities for growth
- A high-growth, mission-driven, inclusive culture where your work has real impact

Standard Interview Process

- Initial Interview with Talent Partner
- Technical or Hiring Manager Interview
- Team Interview
- Executive Interview
- Offer!

Equal Employment Opportunity

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at [email protected].