About this role
Key Responsibilities:
- Own and drive revenue optimization strategies for assigned publisher accounts.
- Manage revenue KPIs and performance benchmarks across all monetization partners.
- Develop and maintain revenue projection plans for each account and track progress against targets.
- Conduct regular weekly/monthly sync calls with clients to discuss performance, growth plans, and resolve issues.
- Perform basic ad serving troubleshooting to ensure optimal delivery and revenue realization.
- Work closely with Account Managers to address account-specific challenges, growth opportunities, and escalations.
- Collaborate with Tech and Product teams to troubleshoot and resolve ad serving issues, policy violations, or product bugs.
Requirements:
- Minimum 2 years of hands-on experience with Google Ad Manager (GAM), including setup, delivery monitoring, and reporting.
- Strong working knowledge of Pricing Rules, Ad Units, Line Items, and Key-Value targeting in GAM.
- Familiarity with Google and AdTech policies including ad quality, invalid traffic, and content compliance.
- Proficiency in MS Excel for data analysis, reporting, and revenue modeling.
- Excellent communication and client management skills.
- Analytical mindset with a focus on yield metrics and optimization strategies