About this role
About the Team:
The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness and adoption, and amplify key creator narratives. This team plays a vital role in strengthening TikTok’s position as a trusted partner for creators, empowering them with tools, guidance, product information, and inspiration to elevate their content and experiences.
About the Role:
- We’re looking for a Creator Activations Manager to lead end-to-end execution of creator-facing activations that drive product awareness, perception, and adoption.
- This role spans industry & TikTok-owned creator events, partnerships, on-site programs, and integrated marketing moments that bring TikTok product education and value propositions to life for creators - both at scale and at the point of conversion.
- This is a hands-on, execution-heavy marketing role suited for someone who can project-manage complex initiatives, oversee and execute complex tentpoles/events, work across partners and agencies, and deliver measurable outcomes.
What You’ll Do
- Own creator activations end to end: Plan and execute creator-facing activations tied to product priorities, including partnerships, programs, 360 integrated marketing campaigns, product education events, and major tentpoles/industry moments.
- Drive scale and conversion: Use partnerships and creator touchpoints to deliver product narratives at scale and convert awareness and interest into action (eg lead generation, sign-ups, product adoption).
- Lead cross-functional execution: Act as the project lead across internal and external stakeholders to deliver activations on time and to standard.
- Operate as a marketing generalist: Combine strategy development with operational excellence. Apply core marketing skills across messaging, creative review, execution, and measurement, adapting quickly to changing priorities.
- Measure and document impact: Track outcomes, capture learnings, and share case studies to improve future activations and inform global best practices.