Ad Operations Specialist

RESPONSIBILITIES

Campaign Trafficking & Execution

● Traffic direct-sold campaigns in Google Ad Manager (GAM) and social campaigns across Meta and Pinterest.
● Set up line items, ad units, and targeting parameters per campaign specs and insertion orders.
● Review media plans to ensure alignment with inventory requirements and client deliverables.
● Capture and document campaign launch screenshots in a timely manner.
● Support campaign launches across GAM, Facebook, Pinterest, Instagram, affiliate-based platforms, and other relevant ad operations systems.

Pacing & Reporting

● Monitor and update daily campaign pacing and performance across GAM, Meta, Pinterest, Klaviyo, Dashsocial, IAS and other dashboards.
● Pull weekly, monthly, and end-of-campaign reports across platforms and compile into structured summaries.
● Prepare kick-off call decks and wrap-up decks from performance data using Google Slides and Canva.
● Manage revenue reporting from internal dashboards with accuracy and consistency.

Campaign & Data Management

● Manage Asana tasks to ensure all campaign deliverables are tracked, executed, and up to date.
● Analyze Invalid Traffic (IVT) performance via IAS and flag anomalies as needed.
● Execute tasks with a focus on quality, accuracy, and attention to detail.

Collaboration & Communication

● Work closely with Campaign Managers and the Senior Ad Operations Specialist to align on priorities and deliverables.
● Communicate proactively on task status, blockers, and risks before they become issues.
● Provide backup support for ad-hoc requests and operational needs as directed by management.
● Collaborate across teams to align individual task execution with broader campaign objectives.

REQUIREMENTS

Must-Have

● 3–4 years of ad operations experience, ideally on the publisher side.
● Hands-on proficiency in Google Ad Manager including trafficking, reporting, and creative management.
● Experience trafficking social campaigns in Meta Ads Manager and Pinterest.
● Strong analytical skills in Google Sheets / Excel.
● Solid storytelling ability, comfortable preparing polished campaign decks in Google Slides & Canva for client-facing and internal use.
● Ability to integrate AI tools into daily workflow to improve efficiency across repetitive tasks.
● Strong time management, able to prioritize across multiple concurrent campaigns without constant oversight.
● Clear, professional communication with both internal teams and external stakeholders.
● Proactive problem-solving mindset, flags issues early and proposes solutions.

Nice-to-Have

● Experience building dashboards in Looker Studio.
● Familiarity with affiliate platforms such as Rakuten, CJ, or similar.
● Hands-on experience using AI tools such as Claude, ChatGPT, or Manus AI to automate repetitive tasks, streamline reporting workflows, and improve daily operational efficiency.
● Experience pulling data insights and presenting them in a structured, client-ready format.

WHAT TO EXPECT

● Full-time or part-time (approximately 3–5 hours per day) contract engagement.
● Fast-paced, deadline-driven environment with multiple concurrent campaigns across platforms.
● Clear direction and fast feedback loops from the Ad Ops and Campaign Management team.
● Exposure to luxury brand clients and premium editorial advertising standards.