About this role
Job Description:
Our most awaited case study competition is here!
We’re excited to launch “It’s My Z-Store” — A Gen Z–focused case study competition inviting students across the UAE to reimagine the on-campus grocery shopper experience — from design and tech to fun, sustainability, and convenience.
THE CHALLENGE
Redesign a university grocery store to make it more relevant and exciting for Gen Z.
HOW THE COMPETITION WORKS
The competition will unfold in fun, themed rounds — each designed to test a different skill, from creativity to collaboration and business thinking.
Round 1 – Galaxy Gateway
Team introductions + bold Gen Z ideas
Round 2 – Skittles Skill-Up
Training sessions by Mars & Coop Leaders
Round 3 – Snickers Strategy
Deeper problem-solving and concept development
Grand Finale - M&M’s Mega Finale
Top teams pitch their ideas to a panel of leaders
Bounty Coins Hunt!
Keep collecting Bounty coins at every stage—your ticket to extra perks in the Grand Finale!
(Don’t worry — detailed instructions will be shared before every round!)
WHO CAN PARTICIPATE
• University students across the UAE
• Teams of 3–4 students
• Age: 18–24
• Curious minds interested in marketing, creativity, design, and innovation
WHAT’S IN IT FOR YOU
• Work on a real Mars business challenge
• Mentorship and learning sessions with Mars & Emirates Coop leaders
• Present your ideas to a panel of judges
• Certificates + exciting prizes
• Winners get an exclusive trip to London ✈️
• Winning designs may come to life across on-campus Emirates Coop stores
Fuel your creativity.
Race against the clock.
Redesign the future of on-campus shopping.
Warm regards,
Team Mars