About this role
Core Responsibilities:
Customer Knowledge & Voice of Customer
- Run the customer advisory board end to end, from member recruitment through agenda, facilitation, and follow through.
- Build and moderate product panels that put early features in front of real customers before launch.
- Own the customer survey program and report back what changed because of it.
- Conduct customer and prospect interviews and run win and loss analysis.
- Synthesize all feedback into one voice of customer view that product, sales, and marketing actually use.
- Bring a clear point of view on what customers need next, backed by what they told us.
Competitive & Market Intelligence
- Own competitive research across the real estate technology landscape.
- Maintain battlecards and competitive positioning sales can use in a live call.
- Track market shifts, pricing moves, and new entrants, and brief leadership on what matters.
- Feed competitive and market findings into segmentation and launch strategy
Positioning & Messaging
- Ground every positioning decision in evidence from customers and the market.
- Build clear messaging architectures and buyer personas.
- Unify the company narrative across all products.
- Translate AI capabilities into practical value for real estate professionals.
Go to Market & Strategy
- Drive product launches and market segmentation.
- Execute pilot programs to test pricing and positioning before wider release.
- Track launch impact on pipeline, adoption, and revenue.
- Develop B2B SaaS pricing and packaging recommendations tied directly to value.
Sales Enablement & Evangelism
- Create comprehensive sales enablement materials to fully equip the revenue team.
- Deliver webinars and high impact presentations to internal and external audiences.
- Attend industry events as a visible representative of the company.
- Support Analyst Relations and Public Relations initiatives.
Content & Partner Marketing
- Manage content partners and ensure high quality output.
- Build joint marketing narratives and campaigns with technology partners.
- Mentor fellow product marketers and partner closely with company leadership.
Requirements:
- 5 to 8 years of product marketing experience managing an entire product line.
- Experience running structured customer feedback programs such as advisory boards, panels, surveys, or win and loss analysis.
- Comfort facilitating a room of senior customers and turning that conversation into decisions.
- Deep knowledge of residential real estate, proptech, or adjacent industries.
- Proven success creating portfolio level messaging and SaaS pricing models.
- Track record of leading complex launches through influence and alignment.
- Daily proficiency using AI tools for research and content creation.
- Exceptional and direct writing skills.
- Ability to thrive and build structure in ambiguous environments.
Bonus Qualifications:
- Experience positioning AI products for business users.
- Background building joint marketing programs with technology partners.
- Hands on experience with survey and competitive intelligence tools.
- Experience managing distributed or offshore content teams.
- Prior employment at a real estate brokerage or franchise.