About this role
Responsibilities
- Own marketing metrics to drive growth in Central Africa. Be the go-to person for high-level as well as operational insights into markets and the broader continent.
- Collaborate with regional, global and functional teams on planning and executing campaigns for the Central Africa market
- Collaborate on the affiliate program design, optimization and management in the markets managed.
- Ensure that users within your purview receive relevant and hyperlocalised social media interactions within together with specialists in the team and central teams.
- Continuously raise the bar on marketing execution in the region
- Understanding of growth and integrated campaigns, conceptually be able to review funnel data and make unique changes bespoke to key markets in the portfolio.
- Ability to read and review data pertaining to markets, identify trends and quickly execute on campaigns that change the trajectory. Flag key market & competitor movements to stakeholders and leadership
- Drive quarterly marketing strategy for sub-region, OKRs and accountability tracking
- Ensure local events are executed to Binance standards and meeting CSAT goals
- Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness
- Lead insight-driven tests/experiments in market, whether on lifecycle, social or paid channels in order to drive growth or engagement
Requirements
- 5+ years of proven success in a similar role
- Comfortable operating in a dynamic, fast-moving environment often with uncertainty
- Background in marketing, including large scale integrated campaigns, brand building and team management (remote team management experience a plus)
- Experience working in regional roles and familiarity with Africa markets
- Previous experience in social media management, affiliate programs, events and influencer management a plus
- Fluency in English, French is also preferred
- Effective communicator, able to represent Binance to external stakeholders
- User-focused, data-driven approach to decision makingAble to conceptualize and manage integrated campaigns, using both in-house resources and agency partnersUnderstanding of social media and paid channels data analytics
- Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision
- Additional experience in business development, partnership, government relations, strategy, startup, venture building, management consulting, or actual entrepreneurial experience is a plusBackground or interest in the fintech and crypto space preferred