About this role
What You'll Be Doing
Intake & Demand Management
- Own and manage a centralized intake process for Martech, analytics, tagging, measurement, tracking, and privacy-related requests.
- Establish standardized request submission requirements, including business justification and supporting information.
- Triage incoming requests and ensure they are routed to the appropriate technical or business teams.
- Define and maintain intake service levels and prioritization frameworks.
- Reduce dependency on ad hoc, email-driven work intake by establishing structured workflows.
- Monitor demand trends and identify opportunities to improve operational efficiency.
Program Governance
- Establish and manage governance processes across Martech, Analytics, Measurement, and related technology initiatives.
- Maintain visibility across a portfolio of enhancements, investigations, operational requests, and issues.
- Lead recurring governance reviews, backlog prioritization sessions, and operational planning meetings.
- Track dependencies across internal teams, technology partners, vendors, and external stakeholders.
- Identify and escalate risks, blockers, resource constraints, and delivery concerns.
- Ensure initiatives have clear ownership, timelines, priorities, and expected outcomes.
Stakeholder Management
- Serve as the primary communication and coordination lead for operational requests.
- Provide regular status updates to Marketing, Analytics, Product, Engineering, regional stakeholders, leadership, and external partners.
- Coordinate cross-functional discussions across multiple business units, regions, and brands.
- Drive alignment on priorities, timelines, dependencies, and resource requirements.
- Facilitate communication between technical teams and business stakeholders to ensure expectations are clearly understood.
Issue & Incident Management
- Maintain a centralized log of operational issues, data-quality concerns, tagging issues, and other Martech-related incidents.
- Track investigation progress, ownership, dependencies, and resolution timelines.
- Coordinate resolution efforts across internal teams and external partners.
- Manage stakeholder communications during critical data-quality, analytics, tagging, or measurement incidents.
- Ensure root-cause analysis, resolutions, and lessons learned are documented.
- Identify recurring issues and recommend process or technology improvements to prevent future incidents.
Vendor & Partner Coordination
- Coordinate activities and deliverables across Martech technology vendors, implementation partners, agencies, and other external stakeholders.
- Track vendor deliverables, action items, milestones, and dependencies.
- Establish clear accountability for external partners and ensure timely follow-up.
- Escalate vendor risks, delays, and delivery issues when required.
- Support effective collaboration between internal technical teams and external partners.
Reporting & Operational Metrics
- Develop and maintain operational reporting and dashboards covering:
Intake volume and demand
- Open backlog
- Service-level performance
- Request turnaround and resolution times
- Resource utilization
- Vendor performance
- Regional demand trends
- Open risks and escalations
- Provide regular executive reporting highlighting delivery progress, operational risks, unresolved issues, and strategic recommendations.
- Use operational data to identify trends, bottlenecks, and opportunities for process improvement.
What You'll Bring
- 7+ years of experience in program/project management, technology operations, Martech, analytics, or related fields.
- Proven experience managing complex, enterprise-scale technology, digital, or marketing programs.
- Strong understanding of Martech and digital analytics , including GA4, tag management, server-side tagging, media tags/pixels, e-commerce tracking, and digital measurement.
- Experience with data collection, tracking, data quality, privacy, consent management, and digital governance.
- Proven ability to build intake processes, prioritization frameworks, governance models, and operational workflows .
- Experience developing dashboards, KPIs, executive reporting, and performance metrics.
- Strong organizational and problem-solving skills with the ability to manage multiple workstreams, dependencies, and competing priorities.
- Experience working with senior leadership, Marketing, Analytics, Product, Engineering, Privacy, vendors, agencies, and external partners.
- Excellent communication, stakeholder management, facilitation, negotiation, and conflict-resolution skills.
- Ability to translate complex technical concepts into clear business communications and drive scalable process improvements.
Salary Range
- $120,000 - $130,000 (CAD)