Digital Marketing Specialist

PRIMARY FUNCTION:
Develop and execute digital marketing content and campaigns that promote the TXCPA and AcctoFi brands, support engagement and participation, and drive revenue growth for programs, products and services.

SPECIFIC RESPONSIBILITIES:
• Assist the Marketing and Communications Manager with development, coordination, and implementation of a digital marketing strategy for TXCPA and related entities that translates organizational goals into specific campaigns.
• Coordinate and execute campaigns across email, web, social media, search, display advertising, and other digital channels.
• Create and manage a digital marketing calendar.
• Write clear, persuasive and audience-focused marketing copy.
• Provide creative and content support with graphics, ads, email layout, videos and website design.
• Follow AP style, TXCPA editorial standards, and established brand voice.
• Proactively work with TXCPA entities and staff to ensure adequate and timely coverage of events and programs in all digital campaigns and communications.
•  Collaborate with internal teams to create and update website content and optimize the user experience for tx.cpa, acctofi.com, and hosted chapter websites.
• Maintain TXCPA’s social media presence with a focus on delivering relevant updates and growing the number of followers and impressions.
• Create and publish channel-appropriate content.
• Monitor engagement, report on results, and recommend changes to content, format, timing and channel strategy.
• Track and report the performance of websites, email campaigns, social media, digital advertising and other digital initiatives.
• Evaluate results against established objectives.
• Identify trends and insights and recommend strategies that optimize TXCPA’s spend and performance based on the insights.
•      Perform other duties as assigned.

MINIMUM QUALIFICATIONS:
• Bachelor’s degree in marketing, communications, journalism, digital media, or a related field.
• Three or more years of professional digital marketing, content marketing, or marketing communications experience.
• Demonstrable professional experience writing marketing copy, optimizing landing pages, managing SEO/SEM, working with email automation, creating polished digital graphics, editing short-form video, and implementing social media and digital advertising campaigns
• Strong knowledge of website and marketing analytics tools (e.g., Google Analytics)
• Working knowledge of web publishing, HTML, CSS, and JavaScript development.
• Strong proofreading and quality-control skills.
• Ability to manage multiple priorities, meet deadlines and communicate promptly when questions or obstacles arise.
• Demonstrated initiative, curiosity, resourcefulness and willingness to learn unfamiliar subject matter.
• Ability to receive feedback professionally, apply it consistently and take accountability for the accuracy and completion of assigned work.
•  Strong interpersonal, written and verbal communication skills.

PREFERRED BACKGROUND: 
• Experience working for a professional membership association or nonprofit organization.
• Knowledge of the accounting profession, business community.
• Experience with Sitefinity, Higher Logic Thrive or Informz, MemberSuite, Canva, Adobe Creative Cloud, CapCut, Monday.com or comparable platforms.
• Experience with paid search, paid social media and display advertising campaigns.
• Familiarity with web and email accessibility standards.
• Experience covering events through photography, video, interviews or real-time social content.