About this role
About Luxehouze
Luxehouze is a fast-growing omnichannel luxury marketplace operating across Indonesia and Singapore, serving high-value customers in watches, fashion, and beauty. We operate in an environment where trust, speed and excellence matter, and where outcomes matter more than activity.
We are looking for a POSITION, who takes responsibility naturally, thinks in outcomes and wants to build, improve, and scale — not just “execute tasks.”
What Will Be Challenging
Please read this carefully - it’s here to help you self-select.
- Expectations are high and visible
- Problems may be ambiguous and fast-moving
- Priorities can change as the business scales
- Feedback is direct and frequent
- Performance is measured by results, not intentions
- If you require rigid structure, narrow scope, or close supervision to perform well, this environment may not be a good fit.
Responsibilities:
● Develop, write, and refine compelling copy across multiple channels, including brand
campaigns, website content, social media, digital ads, CRM, event communications, and
editorial articles.
● Translate marketing briefs into persuasive, engaging, and conversion-driven copy while
maintaining a consistent brand voice across all customer touchpoints.
● Lead copy development for integrated marketing campaigns, ensuring messaging aligns
with business objectives, audience insights, and brand positioning.
● Review, edit, and proofread content to ensure clarity, accuracy, consistency, and high
editorial standards before publication.
● Partner closely with Brand, Creative Design, Social Media, Performance Marketing, CRM,
and other cross-functional teams to develop cohesive campaign messaging.
● Contribute strategic ideas during campaign planning, content ideation, and creative
brainstorming sessions.
● Ensure all copy adheres to brand guidelines, tone of voice, and communication standards
while adapting messaging for different platforms and audiences.
● Conduct research on luxury industry trends, consumer behavior, competitors, and cultural
moments to create relevant and impactful storytelling for watches, bags, jewelry, and
beauty categories.
● Leverage AI writing tools and project management platforms (such as Trello) to improve
productivity, collaboration, and content quality while maintaining strong editorial
judgment.
● Manage multiple copywriting projects simultaneously, prioritize deadlines, and deliver
high-quality work in a fast-paced environment.
● Mentor junior copywriters by providing constructive feedback, reviewing copy, and sharing
best practices to elevate overall team quality.
● Continuously evaluate content performance and apply insights to optimize messaging,
engagement, and conversion across channels.
Requirement & Qualifications:
● 5-7 years of handling copywriter
● Passion for writing and strong writing skills in both English and Indonesian, with attention
to detail and the ability to follow brand tone and guidelines.
● Curious, fast learner, and proactive in asking the right questions to move tasks forward.
● Detail-oriented with a keen eye for grammar, flow, and clarity.
● Open-minded and responsive to feedback, with the ability to apply suggestions
constructively.
● Ability to manage multiple tasks and deadlines, showing reliability and accountability.
● Familiarity with Trello and AI writing tools (ChatGPT,etc.) is a plus.
● Previous internship or project experience in copywriting or content creation is preferred,
but fresh learners with potential are welcome.
● Eagerness to learn about brand tone of voice and maintain consistency in copywriting
style.