Product Manager- HPV HCP

Job Description

The HPV HCP Product Manager is responsible for supporting the development and execution of brand and HCP engagement strategies for the HPV vaccine portfolio, with a strong focus on healthcare professional education, demand shaping, and customer experience .

This role partners closely with cross‑functional teams to translate strategy into integrated, compliant, and impactful execution , contributing to sustainable growth of the HPV franchise in Vietnam.

Key Responsibilities

1. Brand & HCP Strategy Execution

- Support the development and execution of HPV HCP brand strategy and annual marketing plans , aligned with BU priorities.
- Translate brand strategy into clear, actionable tactical plans and campaigns .
- Contribute to customer segmentation, targeting, and prioritization for HCP engagement.

2. Integrated HCP Engagement (Omnichannel)

- Lead execution of integrated HCP engagement initiatives , including digital, face‑to‑face, and hybrid channels.
- Manage key HCP platforms (e.g. HPV Academy, digital tools/apps) as strategic enablers , not standalone assets.
- Ensure consistent messaging and customer experience across channels.
- Track effectiveness of HCP engagement using defined KPIs and derive insights for optimization.

3. Content & Communication Management

- Develop and manage HCP‑focused marketing materials and educational content , aligned with brand strategy and compliance requirements.
- Coordinate closely with Medical Affairs to ensure scientific accuracy and balance.
- Support innovative approaches to HCP education and engagement within company guidelines.

4. KOL & Stakeholder Engagement Support

- Support identification and engagement of KOLs and key HCPs in collaboration with Medical and relevant stakeholders.
- Coordinate HPV‑related educational activities, webinars, and scientific exchange initiatives.
- Build understanding of the HPV ecosystem and stakeholder dynamics.

5. Cross‑Functional Collaboration

- Work closely with Medical, Sales, Access, and other functions to ensure aligned execution of HPV strategies.
- Support field teams with appropriate tools, materials, and insights to enable effective implementation.
- Participate in cross‑functional projects and BU initiatives as required.

6. Performance Tracking & Insights

- Monitor campaign and initiative performance against objectives and KPIs.
- Prepare analysis, insights, and summaries to support decision‑making and continuous improvement.
- Develop strong understanding of market trends, customer needs, and competitive dynamics in HPV.

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Qualifications & Experience

- Bachelor’s degree in Marketing, Pharmacy, Life Sciences, or related field; Master’s degree preferred.
- Minimum 3–5 years of experience in product management, marketing, or commercial roles within pharmaceutical or healthcare industries.
- Experience in HCP marketing, brand execution, or vaccines is a strong advantage.
- Good understanding of omnichannel marketing and digital engagement principles.
- Strong analytical thinking with ability to translate data into insights.
- Excellent collaboration and communication skills.
- Familiarity with pharmaceutical compliance and ethical standards.

Capability Expectations

- Demonstrates ownership mindset for assigned brands / projects.
- Able to manage multiple initiatives with good prioritization.
- Learns quickly and applies strategic guidance into high‑quality execution.
- Progressive readiness to take on broader brand responsibility over time.

Required Skills:
Brand Management, Digital Marketing, Market Analysis, Omnichannel, Product Marketing

Preferred Skills:

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Employee Status:
Regular

Relocation:
No relocation

VISA Sponsorship:
No

Travel Requirements:
No Travel Required

Flexible Work Arrangements:
Not Applicable

Shift:
Not Indicated

Valid Driving License:
No

Hazardous Material(s):
N/A

Job Posting End Date:
10/27/2026
*A job posting is effective until 11:59:59PM on the day BEFORE  the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.