Sr. Manager, Owned Acquisition & Batch (Hybrid)

The Sr. Manager, Owned Acquisition & Channel Activation will lead customer acquisition, contactability, list health and batch communication strategy across Email, SMS and Push. This role will be responsible for growing Belk’s addressable customer base across stores and eCommerce while ensuring high-quality, effective execution of high-volume owned communications.

This leader will bring strong retail and business acumen, cross-platform expertise and operational leadership. They will anticipate business needs, continuously improve performance, and build an operating model that can flex with the pace and volume of retail. The Sr. Manager will partner deeply with cross functional partners in Creative, Ecommerce, Marketing, Technology, and Customer Analytics to ensure the strategy is executed with a personalized Belk customer lifecycle experience.

Acquisition,   Contactability   & List Health

• Own acquisition and list growth   strategy   across Email, SMS and Push,   establishing   goals and   identifying   opportunities across all customer   contactability   touchpoints.

• Lead preference center strategy and projects, creating a more connected approach to customer preferences,   consent   and cross-channel   contactability .

• Build strong partnerships with Store Operations and eCommerce to champion acquisition across the enterpris e , developing programs and experiences that increase identification and opt-in.

Batch Communications & Channel Performance

• Lead strategy, planning and execution of batch Email,   SMS   and Push, ensuring communications support business priorities while continuously   optimizing   content, cadence, channel   mix   and customer engagement.

• Develop a deep understanding of   Belk’s   promotional events and prior-year performance to   anticipate   upcoming needs, comp   events,   and proactively   identify   opportunities and risks.

• Partner closely with Merchandising, Creative and Marketing Planning to translate business priorities into effective customer communications and continually improve channel performance.

Operating Model & Executional Excellence

• Develop and   establish   an operating model that enables the team to flex capacity and priorities as business needs   and   volume increase.

•   Establish   rigorous QA, governance and execution standards across Email,   SMS   and Push to ensure accuracy of audience, offer, content, links,   timing   and customer experience.

• Continuously improve workflows,   processes   and ways of working to increase speed and capacity .

Leadership

• Bring strong cross-platform   expertise   across Email,   SMS   and Push, understanding the role of each channel and opportunities to   optimize   how they work together.

•   Partner with internal and external   part ners   to   identifying   capability needs, platform   improvements   and opportunities to   create   efficiency,   acquisition   and channel performance.

• Lead and develop a high-performing team capable of balancing planned work with changing business priorities in a fast-paced retail environment.

• Build strong partnerships across   Creative,   eCommerce, M arketing , Technology,   and Customer   Analytics to drive acquisition and executional excellence.

•  P roactively   identify   upcoming business needs, capacity constraints, performance   opportunities   and dependencies before they   impact   execution.

Required for All Jobs:

- Requires   designated   hybrid in-office work schedule.

- Performs other duties as assigned

- Complies with   all policies and standards

Position Contribution Level

Manager

Minimum Education & Experience

- 7 + years of experience in CRM, lifecycle marketing, owned media, digital   marketing   or related roles with strong experience across   Email,   SMS   and Push .

- 4+ years of experience of leadership

- Demonstrated experience driving subscriber acquisition, list growth, preference   management   and channel health across multiple customer touchpoints.

- Strong retail and business acumen with experience   operating   against promotional calendars, sales   goals   and high-volume retail rhythms.

- Experience leading CRM, marketing automation or customer engagement platforms and partnering with Technology on platform capabilities and roadmaps.

- Exceptional operational leadership, project   management   and   QA discipline , with experience managing significant campaign volume and changing priorities.

- Strong cross-functional leadership with   demonstrated   ability to partner across eCommerce, Merchandising, Creative and Technology.

Preferred Education & Experience

- Master's degree and/or equivalent years of experience

- Industry experience: Retail   Ecommerce, Consumer Goods, and Direct to Consumer

Knowledge & Skills

- Strong leadership and team development skills

- Proven experience with customer-centric design and personalization strategy

- Experience developing personalization roadmaps and trigger-based journey frameworks

- Experience managing Email, SMS, Push Notification, Website Personalization, and Customer Data Platform ecosystems

- Technical knowledge with the ability to translate technical concepts into business terms for stakeholders

- Experience using customer analytics and AI-driven capabilities to improve personalization relevance and business outcomes

- Track record   of gaining collaboration and alignment across diverse, cross-functional teams

- Experience balancing promotional, loyalty, lifecycle, and personalized communications within a unified customer contact strategy

Physical

- Available and able to travel as needed

Reporting Relationships

Supervisor

Director, Owned Media & Personalization

Supervises

Individual Contributor level

Pay Range

$101,000-$140,000

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

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We Are an Equal Opportunity Employer

Belk is an   equal-opportunity   employer committed to providing a workplace free from harassment or discrimination .    All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.