Marketing Associate

Location: San Francisco (5 days in-office)
Type: Full-time

About Pulse

Pulse builds proprietary vision-language models for enterprise document understanding. We turn the hardest documents in the world, from bank financial statements and insurance claims files to energy engineering records, into accurate structured data at scale, where legacy OCR, general-purpose LLMs, and traditional IDP tools consistently fail.

We're a small, profitable, fast-growing team in San Francisco whose technology powers Fortune 50 enterprises, global banks, private equity firms, insurers, and energy companies, and we're backed by YC, Nat Friedman, and Daniel Gross.

We win head-to-head evaluations against the largest players in the category, and we're now hiring the person who makes sure every buyer who should know that does.

About the Role

You'll be Pulse's first dedicated marketing hire and own the function end to end, and at its core this is a writing job. Our buyers are heads of data, CTOs, ML engineers, and operations leaders at large financial, insurance, and energy companies who have heard every “AI document” pitch and are tired of them, so the work is explaining a deeply technical product with precision: how our models handle a 400-page credit agreement or a scanned claims file, what the benchmark numbers actually mean, why an evaluation went the way it did, and what changed in the latest release. That explanation has to hold up in a technical blog post, a LinkedIn thread, a launch announcement, a one-pager a rep hands to a CTO, and a talk at an industry conference, and it has to sound like one company throughout.

This is an execution-heavy role, which means you'll write most of it yourself, working directly with the founders, the engineering team, and sales, and leaning on designers, video producers, and contractors where it makes sense. We're looking for someone who can sit with an engineer for twenty minutes and turn what they said into something a skeptical technical buyer will actually read, who can draft a blog post or landing page in hours rather than weeks, and who thinks like an owner of the business impact rather than just the deliverables.

In this role, you will

- Write and edit Pulse's technical content: deep-dive blog posts on how our models and pipeline work, benchmark releases such as PulseBench, release notes and changelogs, vertical explainers for financial services, insurance, and energy, and customer stories built on real results
- Run Pulse's LinkedIn and X presence day to day, writing the posts, threads, and launch amplification in a consistent company voice, and growing an audience of the technical buyers and practitioners we sell to
- Own core messaging and positioning, competitive narratives, and persona-specific frameworks for our priority verticals, and keep them current as the market moves
- Run product launches end to end, from working with engineering to understand what shipped through the messaging, blog post, landing page, social, and email that announce it
- Turn engineering work, evaluations, and customer results into sales collateral that reps actually use: one-pagers, solution briefs, battlecards, evaluation guides, and industry-specific materials
- Stay close to customers, prospects, and the competitive landscape so that everything you write is grounded in real buyer pain and real results
- Plan and execute Pulse's presence at industry conferences, executive dinners, and roundtables, including the talks, booth messaging, and follow-up content, and measure them on pipeline contribution rather than badge scans
- Work in HubSpot and Webflow day to day, and report on inbound pipeline, content engagement, share of voice, and AI answer-engine citations
- Manage designers, video producers, and contractors for the visual side of campaigns and launches

Requirements for the role

- 0 to 4 years of experience, whether that's early experience in technical writing, content, developer relations, or marketing at a startup or agency, or a new grad with strong writing and a portfolio of things they've published, such as a technical blog, a newsletter, an open-source README people actually read, or a side project with real users
- Exceptional written communication for technical audiences, with the ability to explain how a system works clearly, precisely, and without hype, and to adjust register between a deep-dive blog post, a social post, and a one-pager for an executive
- Enough technical fluency to interview engineers, read a benchmark table, and understand what makes an ML model or an API worth writing about, since you won't need to write code but you will need to hold your own with CTOs, heads of data, and our engineering team
- Experience writing for social media, or at least a clear point of view on what works on LinkedIn and X for a technical B2B audience and what reads as noise
- Comfort with rapid iteration and a bias to ship, turning around a blog post or landing page in hours rather than weeks
- Basic design sensibility, so that while you'll work with designers, you can mock up or critique a layout and choose the right chart or diagram to explain a technical point
- Highly organized and good at wrangling stakeholders across engineering, sales, and leadership

You might excel if you

- Have written about developer tools, data infrastructure, or AI products, whether for a company or on your own
- Have grown an audience online through writing, whether a newsletter, a technical blog, or a social account
- Have a technical background (computer science, engineering, math, statistics, or a quantitative field) and chose writing and communication over building
- Have run a product launch, content program, or event end to end
- Have worked closely with a sales team and know what collateral actually gets used
- Light up talking about the product and have already tried Pulse before your first interview

Benefits

- Competitive base salary plus equity
- Relocation assistance for Bay Area moves
- Daily meal stipend
- Comprehensive medical, vision, and dental coverage