Marketing Designer, Web

What you'll be doing:

Design and ship great marketing web experiences

- Turn Growth and Content briefs into polished Figma designs for landing pages, product pages, editorial hubs, and campaigns.

- Build clear, conversion-aware, accessible, and responsive layouts using our design system and existing components.

- Design new components when needed, extending our design system in a cohesive, reusable way.

- Improve the marketing site’s everyday surfaces, including navigation, templates, content modules, and EN/FR experiences (French language is not required) with the same care as major launches.

- Bring a point of view to how PolicyMe shows up visually. As a startup, you’ll have meaningful input into the evolution of our web and marketing design identity, in partnership with Growth and Design leadership.

Own CMS quality and publishing

- Learn and use our CMS and Webflow environment to build, update, and publish pages.

- Own pre- and post-launch quality: responsive checks, visual QA, content and link validation, localization review, and clear resolution of inconsistencies.

- Maintain and improve reusable Figma and CMS components, templates, and guardrails so the team can ship faster without compromising quality.

Lead implementation with development agencies

- Create complete handoffs for Webflow/development partners, covering interaction states, edge cases, annotations, and walkthroughs.

- Manage design feedback through implementation and ensure launched work matches the intended experience.

- Coordinate with Growth, Content, Design, and Engineering to clarify scope, surface dependencies, and keep projects moving.

Be involved in Growth’s broader creative work

- Support selected needs across campaign creative, ads, slide templates, email UI, illustrations, and other marketing assets.

- Use AI design tools—including Claude Design—to explore quickly, create wireframes and variations, and improve production speed, while applying strong human judgment to every final output.

What we are looking for:

Need to have’s:

- 2–4 years of experience in marketing, web, brand, or related digital design. Exceptional portfolios matter more than an exact number of years.

- A portfolio made up of highly polished marketing websites or landing pages, plus evidence of breadth across formats such as campaign work, motion, illustration, presentations, ads, or email.

- Excellent Figma skills and a sharp eye for typography, spacing, composition, hierarchy, image selection, and responsive behaviour.

- Experience in a CMS or no-code/low-code site builder. Webflow experience is welcome, not required.

- The ability to work within and thoughtfully extend an existing component system—not simply make one-off pages.

- A meticulous, reliable approach to quality and a willingness to own both high-visibility launches and routine CMS/site-maintenance work.

- Clear communication: you can write useful specs, give developers actionable feedback, and work effectively with non-design partners.

- Comfort juggling concurrent requests, making practical trade-offs, and using AI tools to increase speed without lowering the craft bar.

Nice to have’s:

- Webflow experience, including CMS collections, global components, slots and variables, responsive page building, or publishing workflows.

- Basic HTML/CSS literacy.

- Experience briefing, reviewing, or QAing agency or freelance developer work.

- Experience in a high-trust, regulated, consumer-facing, or content-heavy business.

- Familiarity with accessibility, localization, SEO-aware content templates, or conversion-oriented web design.

Why join us:

- Generous PTO - 20 vacation days

- A comprehensive benefits plan with premiums paid in full by PolicyMe

- Investment in your professional development, including an L&D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential

- An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry

- Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!)

- Access to stock options based on performance

- Compensation: The total target cash compensation for this role is $95,000–$115,000 CAD , based on experience. We’ll walk through the details together during the interview.