Marketing Specialist

The Smilist is hiring for a Marketing Specialist to join our growing team! The primary role of the Marketing Specialist is to fulfill various marketing and promotion programs for the Smilist Dental offices. This position requires an extremely organized person who is self-motivated and able to make informed marketing decisions.  The responsibilities listed below are representative, but not all inclusive, of the knowledge, skills, and/or abilities required.

Duties and Responsibilities

- Develop marketing strategies by incorporating the appropriate mix of digital and print media, direct mail, community events, and other changes as needed
- Support planning, managing and executing digital and social media strategies to drive awareness, traffic, and engagement. 
- Responsible for the day-to-day management and monitoring of the digital presence for the brand. This includes the website, blog, social media and other online tools.
- Coordinate community involvement on all levels
- Assist office managers in researching and developing optimal community events, programs, sponsorships, and all opportunities to benefit the image of the office and capture the trust of the community
- Train and work with managers to implement various community involvement mediums for properly connecting with the community and maximizing the potential of booking patient appointments at such events
- Approach local businesses through promotions, giveaways, gifts, etc. to establish connections for their employees and other strategic marketing opportunities
- Coordinate, edit, and proof, with high attention to detail, all marketing media placed on behalf of the Smilist Dental offices – including print ads, flyers, direct mailings, signage, community promotions, online channels, office and doctor-specific materials, message-on-hold, etc. to ensure quality and standardization across all mediums
- Work with graphic designer(s) (and edit design templates) to ensure media creation and placement with sensitivity to deadlines
- Manage various mailing projects
- Ensure that offices display a quality image and deliver the Smilist Way experience to build positive word of mouth
- Perform other duties assigned by management

Preferred Skills and Experience:

- One to two years experience in a marketing function; experience in healthcare or dental environment a plus
- Passion for improving healthcare
- Strong leadership skills and experience
- Analytical and innovative problem-solving
- Proven track record of success setting and achieving ambitious goals
- Exceptional communication and interpersonal skills
- Action-oriented and able to thrive in a fast-paced, entrepreneurial environment. Ready and excited to grow with our business
- Humble and willing to do whatever is needed to support the team
- Bachelor’s Degree in marketing/communications preferred
Position Details:
- Schedule:  Full Time (Hybrid)  - Monday through Friday (9am-5pm)
- Compensation:  $60,000-$70,000/year
- Location:  Great Neck, NY - on site Mondays and Tuesdays