Sales Performance Coach

About the role

Cartrack is hiring a Strategic 1:1 Performance Coach for sales teams. This is not motivational coaching—it's psychology-informed coaching using NLP and language techniques to spot blind spots and replace unhelpful thinking/communication patterns. You’ll coach reps across the entire sales cycle (prospecting, discovery, needs analysis, positioning, objections, negotiation, closing, and account development) so each session ends with clear, practical next step s they can apply immediately to improve performance.

Key Responsibilities

· Provide regular 1:1 coaching to selected sales team members.

· Develop stronger strategic and commercial thinking around sales opportunities, challenges, and priorities.

· Challenge assumptions and identify patterns that may be limiting performance or decision-making.

· Use NLP and language-based coaching techniques to identify unhelpful framing, assumptions, or behavioral patterns and reframe them into more productive approaches.

· Help individuals move beyond tactical problem-solving toward more strategic sales thinking.

· Challenge individuals constructively and provide an objective external perspective.

· Ensure every session results in clear, practical and measurable actions.

· Support stronger decision-making, prioritization, communication, confidence, and execution.

· Help sales professionals identify opportunities and approaches they may not have considered independently.

Requirements

· Bachelor's degree in psychology

· Proven experience as a performance, business, executive, or sales coach.

· Strong commercial and strategic business acumen.

· Formal NLP training and/or significant practical experience using NLP techniques.

· Experience coaching sales professionals, sales leaders, or commercial teams.

· Excellent questioning, listening, and communication skills.

· A direct, challenging, and constructive coaching style.

· A strong focus on turning insight into practical business outcomes.