About this role
What makes this a great opportunity?
- D evelop and execute comprehensive brand strategies and marketing plans that align with overall business objectives and sales targets
- L ead the creation and execution of brand campaigns and initiatives across all relevant channels, ensuring consistent brand messaging and consumer engagement
- I dentify opportunities for brand growth by understanding consumer insights and collaborating closely with all counterparts
Role Responsibilities
Market & Consumer Insights
- Identify opportunities by analyzing market trends, competition, and consumer behavior through research and field checks.
Brand Strategy & Planning
- Develop and execute annual brand plans, including positioning, messaging, and target audiences.
- Analyze market, competition, and consumer insights to identify opportunities and trends.
- Adjust strategies as needed to keep the brand relevant and competitive.
- Capture key learnings and apply insights to future planning.
Campaign Development & Execution
- Lead integrated marketing campaigns across digital, social, PR, events, and traditional channels.
- Select and manage agencies aligned with SGS Korea Marketing needs.
- Manage campaign budgets, timelines, resources, and media plans to optimize results.
Brand Performance & Analysis
- Establish and track KPIs for brand health, awareness, consideration, and loyalty.
- Analyze campaign and brand performance and provide actionable insights.
- Conduct post-campaign reviews to identify improvements.
Cross-Functional Collaboration & Stakeholder Management
- Partner with Global Brand House, APAC, Commercial, and Operations teams to align priorities and drive business impact.
- Balance global direction with Korea market needs through close stakeholder collaboration.
- Champion the brand internally and manage external agencies, vendors, and partners.
Budget Management
- Manage Marketing BI spending and effectiveness in alignment with Finance and Commercial.
People Management & Development
- Coach and develop team members to achieve their potential.
- Set objectives, provide feedback, and conduct performance reviews for direct reports.
Qualifications
Qualifications & Experience
- 10-13 years of progressive experience in brand marketing and marketing management
- Fluent level of English proficiency required for both written and verbal communication
Relationships
- Reports to Marketing Director
- 1 Direct Report
- C losely involved with all business functions including; Commercial team, MDC, Finance, HR etc.