Senior Digital Media Specialist

Your key responsibilities:

- Lead global digital media projects, ensuring best practices and innovation across all markets.

- Independently build briefs media campaigns, incorporating input from local markets.

- Leverage deep knowledge of the European media landscape to recommend optimal strategies.

- Participate in media planning and buying processes to create effective integrated online/offline plans.

- Collect, analyze, and synthesize market data, drawing actionable insights applicable across markets.

- Identify target audiences and understand their behavior by analyzing brand trackers and shopper data.

- Determine the best digital media mix to achieve campaign objectives.

- Cooperate with media agencies to ensure the development and implementation of effective digital media plans.

- Evaluate media plans and post-buy reports to drive media efficiency and ROI.

- Allocate digital budgets and monitor campaign costs and progress to meet KPIs.

- Work directly with key media suppliers (META, Google, BLIX, etc.).

- Monitor market changes, trends, and competitors’ communication and promotions.

- Collaborate with cross-functional marketing teams.

Skills and experience we are looking for:

- 3-5 years of experience in a similar role in a media agency or on client’s side (experience in international environment would be an advantage).

- Proven experience in digital advertising as a media planner & buyer in media agency or on clients site.

- Higher education.

- Strong understanding of both digital (social, programmatic, search) and offline media.

- Proficiency in Google marketing tools (Google Ads, Campaign Manager 360, GA4, DV360) is mandatory.

- Proficient in MS Office.

- Fluent in English, written and spoken.

- Creativity, attention to detail and ability to prioritize and multitask.

- Excellent communication and teamwork skills.

- Ability to meet tight deadlines under minimal supervision.

You are bound to like your job at Pepco because we guarantee:

- Work in an international company featured on the Forbes list of the best employers in Poland and beloved by millions of consumers in Poland and Europe.

- A competitive salary and real opportunities for promotion - the development of our employees is the cornerstone of our strategy!

- Life insurance on preferential terms, to feel secure.

- An extensive benefits platform offering a wide range of options – including medical care, sports cards, events, trips, shopping vouchers, and more.

- Discounts on purchases at Pepco stores – get your favorite products at even better prices!

- A wide range of training sessions, courses, and webinars designed to help our employees grow and thrive!

- The opportunity to improve language skills by working in an international environment.

- Free psychological, legal, and financial consultations as part of our employee support program – our employees' well-being is our top priority!

- Smart Lunch – meal subsidies for the company canteen, giving access to daily on-site dishes at discounted prices.

- Financial recognition in the form of jubilee awards, additional days off, and loyalty-based discounts for employees celebrating their work anniversaries.

- A social fund providing additional financial support to ensure security and assistance in various life situations.

- A friendly atmosphere and support from colleagues who are eager to share their expert knowledge – despite being a large organization, we’ve maintained a warm, informal atmosphere.

- A role within a unique organizational culture – Pepcoolture – where our mission, vision, and values are the foundation of our everyday work.