Campaign Specialist

Job Description – Lead Generation Executive Experience : Fresher / 0–1 Year Department : Growth
About the Role Mako IT Lab is looking for a Lead Generation Executive who is interested in technology, AI, business development, and digital outreach.
Responsibilities ● Generate B2B leads for IT Services, SaaS, and technology companies. ● Research prospects using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and similar tools. ● Manage LinkedIn and cold email outreach campaigns. ● Create email templates and follow-up sequences. ● Track campaign performance and maintain lead data in HubSpot/Excel. ● Prepare daily and weekly reports. ● Support lead generation for USA, UK, and global markets. ● Stay updated on the latest technologies, AI tools, and automation workflows.
Requirements ● Excellent English communication skills, both written and verbal. ● Engineering or MBA background preferred. ● Good understanding of technology and interest in learning new tools. ● Basic knowledge of AI tools and AI automation. ● Good research and analytical skills. ● Willingness to learn and work with targets. ● Freshers or candidates with 0–1 year of experience can apply.
Good to Have ● Knowledge of Apollo.io, LinkedIn Sales Navigator, HubSpot, or email marketing tools. ● Internship or experience in Lead Generation, Business Development, Digital Marketing, or IT.
You’ll Get Exposure To AI | SaaS | Cloud Technologies | Integrations | Data Migration | Email Marketing | Lead Generation | Business Development