Client Business Director

Summary / Objective

The Client Business Director is a digital-first business leader responsible for driving client growth through data-driven, performance-oriented, and integrated marketing strategies.

This role leads client relationships with a strong foundation in digital ecosystems, performance marketing, content strategy, and platform-driven campaigns, while ensuring seamless integration with traditional channels.

The Client Business Director acts as a strategic partner to clients, translating business goals into connected, measurable, and scalable marketing solutions.

Essential Duties & Responsibilities

Digital Leadership & Strategy

- Lead the development of digital-first marketing strategies across paid media, social, content, CRM, web, and performance channels.

- Guide clients on full-funnel strategies (awareness → consideration → conversion → retention).

- Ensure campaigns are data-driven, measurable, and optimized for performance.

- Partner with Media, Analytics, and Strategy teams to define KPIs, dashboards, and success metrics.

- Identify opportunities in automation, personalization, and audience segmentation.

Client Leadership & Growth

- Act as a trusted advisor to senior clients, especially on digital transformation and marketing effectiveness.

- Drive organic growth through digital opportunities (new platforms, performance channels, content ecosystems).

- Lead client business reviews with a focus on performance insights and optimization opportunities.

- Ensure strong client satisfaction, retention, and long-term partnership growth.

Integrated Campaign Leadership

- Ensure digital strategies are fully integrated with traditional channels (TV, print, OOH, activations).

- Lead development of connected campaigns across all touchpoints.

- Translate strategy into holistic campaign ecosystems, not isolated executions.

- Collaborate with Creative to ensure ideas are platform-relevant and culturally impactful.

Performance & Financial Management

- Own account financial performance, ensuring profitability and revenue growth.

- Oversee scopes of work with emphasis on digital deliverables and evolving client needs.

- Ensure alignment between performance results and business impact (ROI).

- Partner with Finance and Media teams to ensure accurate forecasting and investment allocation.

Operational Excellence (Digital-Focused)

- Ensure teams are operating with agile, fast-paced digital workflows.

- Oversee execution across multiple digital workstreams simultaneously.

- Identify and implement process improvements for speed, efficiency, and scalability.

- Ensure integration across teams (Creative, Media, Data, Production).

Team Leadership & Development

- Lead and mentor teams with a strong emphasis on digital capabilities and upskilling.

- Build teams that understand both creative storytelling and performance marketing.

- Coach teams on client management through a data-driven lens.

- Foster a culture of innovation, curiosity, and continuous learning in digital.

New Business & Digital Growth

- Lead and support new business efforts with a strong digital POV.

- Contribute to proposals with digital strategy, innovation, and performance frameworks.

- Identify new opportunities in emerging platforms, technologies, and digital capabilities.

- Position the agency as a forward-thinking, digitally-led partner.

Key Responsibilities (Execution Layer)

- Oversee development of digital campaign strategies, presentations, and performance reports.

- Ensure alignment between strategy, creative, media, and analytics.

- Lead campaign planning with a focus on audience targeting, channel selection, and optimization.

- Monitor campaign performance and guide teams on real-time optimizations.

- Ensure clear communication of results, insights, and next steps to clients.

Supervisory Responsibility

- Manages Client Business Managers, Supervisors, and Jr. team members.

- Acts as a digital mentor and strategic leader within the team.

Job Competencies

- Digital-First Thinking

- Performance & Data-Driven Mindset

- Strategic Leadership

- Client Influence & Relationship Building

- Financial Acumen

- Agility & Problem Solving

- Cross-Channel Integration

- Team Leadership

Core Competencies

- Creativity – Ideas that drive results

- Knowledge – Data-informed decisions

- Leadership – Empowering digital growth

- Teamwork – Integrated collaboration

- Service – Client-centric mindset

- Innovation – Constant evolution

Preferred Education & Experience

- Bachelor’s degree in Marketing, Advertising, Communications, or related field.

- 7–10+ years in an agency environment with strong digital focus.

- Proven experience leading performance marketing, digital campaigns, and integrated strategies.

- Experience managing large accounts with complex digital ecosystems.

Knowledge & Critical Skills

- Strong expertise in:

Paid Media (Meta, Google, Programmatic)

- Social & Content Strategy

- CRM & Lifecycle Marketing

- Analytics & Performance Measurement

- Understanding of digital KPIs (CTR, CPA, ROAS, conversion funnels, etc.)

- Ability to translate data into actionable insights and business decisions.

- Strong presentation and storytelling skills.

- Bilingual (English & Spanish) preferred.