About this role
Sr. Demand Generation Marketing Manager - SaaS
ShipperHQ is looking for an experienced B2B SaaS marketer to lead our demand generation efforts and drive qualified pipeline growth. If you're a data-driven marketer who enjoys building, optimizing, and scaling campaigns in a fast-paced environment, we'd love to hear from you.
About Us:
ShipperHQ is a trusted leader in the e-commerce shipping space, with over 15 years of experience helping merchants deliver better shipping and checkout experiences. Founded in 2009, we power shipping logic and checkout optimization for 6,000+ brands, from DTC disruptors to enterprise retailers, in 150+ countries. Based in Austin with a global team, we’re a fast-moving, product-led company shaping the future of e-commerce logistics.
Position Overview
As the Sr. Demand Generation Marketing Manager, you'll own our marketing growth budget, define the optimal marketing mix, and execute data-driven B2B demand generation programs that maximize qualified leads and pipeline growth. Working alongside a fast-paced team of marketers, you'll use analytics to optimize performance across digital, email, event, and partner channels , invest where you'll see the greatest return, and help shape how ShipperHQ grows.
Responsibilities
- Work with a cross-functional team (Product, Sales, CS, Partnerships) to establish growth strategies that support ShipperHQ’s revenue goals
- Develop the overall demand generation strategy to fill the sales funnel most cost-effectively
- Manage marketing ad budget and prioritize spending to maximize qualified leads
- Create and execute demand-generation plans that deliver significant volumes of qualified leads, leveraging SEO, AEO, email marketing, paid ads (hands-on experience required!), partner marketing, and new marketing channels
- Create automated programs to nurture existing web traffic
- Rigorously measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI
- Maximize website conversion rate through A/B testing of changes to website structure, design, and content
- Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities
Qualifications
- 5+ years of experience in demand and lead generation marketing, with a strong focus on B2B SaaS.
- Proven experience developing and executing multi-channel marketing campaigns, across SEO, AEO, email marketing, paid ads, partner marketing, and events
- Expertise with marketing automation and technology platforms (e.g. HubSpot, ad platforms, Google Analytics, Zapier, 6sense, Clay, or similar tools)
- Understand how to leverage AI agents and AI skills to optimize demand gen programs
- Analytical, data-driven mindset with experience measuring campaign performance and optimizing results
- Comfortable working in a fast-paced, high-growth environment
- Self-starter who takes initiative, solves problems proactively, and enjoys learning new tools and technologies.
- Ability to collaborate effectively across teams and build strong working relationships.
- Excellent interpersonal, communication, and time management skills with the ability to meet deadlines under pressure.
Why ShipperHQ?
This is a highly fast-paced environment where no two days will look alike. For the right candidate, with the right attitude, there are fantastic opportunities for career progression. We are an agile, fast-moving team that likes to roll up our sleeves and solve some of the biggest issues in shipping. You will learn more at ShipperHQ in a year than you would in 3 years at other companies, thanks to our collaborative learning culture that fosters continuous growth and innovation.
Benefits and Perks:
- Collaborate with a motivated team, directly tying your results to organizational success
- 22 days of PTO plus public holidays
- 401k Match
- Medical, Dental, and Vision Insurance
- Maternity and Paternity Leave
- Austin, Texas preferred, but remote work is available for the right candidate
- For Austin-based candidates, this is a hybrid position based out of our office in the Arboretum area
- Compensation is based on experience