Head of CRM (On-Site | Limassol, Cyprus)

🚀 Wiztech is looking for an experienced Head of CRM to lead our customer engagement, retention, and lifecycle strategy across our gaming brands.

We are looking for a strong CRM leader with experience in iGaming, Online Casino, or Betting who can combine strategic thinking, a data-driven approach, and strong team leadership.

Responsibilities:

- Own and develop the overall CRM & Retention strategy

- Lead CRM campaigns across Email, SMS, Push, and other channels

- Drive improvements in player retention, engagement, reactivation, and LTV

- Develop and optimize player segmentation, personalization, and promotional campaigns

- Build and improve customer lifecycle and automated journeys

- Use player behavior and data to identify growth opportunities and improve performance

- Track key CRM and commercial KPIs and continuously optimize results

- Lead, develop, and support the CRM team

- Work closely with Product, Marketing, VIP, BI/Data, and Compliance teams

Requirements:

- Strong experience in CRM, Retention, or Lifecycle Marketing

- Experience in iGaming, Online Casino, Betting, or Gaming is highly preferred

- Strong understanding of segmentation, automation, and customer journeys

- Data-driven mindset with strong commercial and analytical skills

- Experience leading and developing a team

- Strong communication and stakeholder management skills

- Fluent English

Working Hours:

- Monday – Thursday: 9:00 AM – 6:00 PM

- Friday: 9:00 AM – 3:00 PM

What We Offer:

- €100 Wolt credits

- Medical insurance

- Sports benefit after completion of the 6-month probation period

- Happy hours and team events

- Birthday celebrations and a gift from the company

- Internal competitions with exciting prizes

- Friendly and supportive work environment

- Career growth opportunities