About this role
This is a remote position.
Role Overview :
We are seeking a creative and proactive Social Media Manager to support a well-established Australian recruitment and HR business with approximately 30 years of industry experience.
The initial focus of the role will be on LinkedIn content management and social media consistency , with some support for Instagram. The successful candidate will be responsible for developing engaging content, maintaining a consistent posting schedule, creating visual assets, and bringing fresh ideas to elevate the company's online presence.
This is an opportunity for someone who can balance a modern, creative approach with the credibility and heritage of an established recruitment business.
Scope of Work :
- Manage and maintain the company's LinkedIn presence , with some support for Instagram.
- Develop and maintain a consistent social media content calendar .
- Create engaging posts around:
- Recruitment and hiring trends
- Current job opportunities and "hot roles"
- Recruitment industry insights
- Blogs and educational content
- Company updates, milestones, birthdays, and other relevant events
- Employer/brand-related content
- Write engaging captions and supporting copy for social media posts.
- Design high-quality graphics and visual content.
- Explore opportunities to incorporate video, motion graphics, and other engaging formats .
- Schedule posts and maintain a regular publishing cadence.
- Review existing content and identify opportunities to elevate the quality, creativity, and consistency of the brand's social media presence.
- Research competitors and industry trends and bring new content ideas to the team.
- Proactively recommend new approaches, formats, and campaigns rather than relying solely on instructions.
- Collaborate with the directors through regular check-ins to align content with current business priorities.
- Potential future scope may include:
- Posting on individual team members' LinkedIn accounts
- Community engagement and responding to comments/DMs
- Marketing collateral
- Website and broader brand/marketing support
- Additional HR-related content
Ideal Candidate :
The ideal candidate is creative, proactive, confident, and comfortable bringing ideas to the table . They should be able to take direction while also challenging existing approaches and suggesting better ways to present the brand.
A successful candidate will understand how to create content that feels professional but not overly corporate, while helping modernise and strengthen an established brand.
Key Qualifications :
- Proven experience in social media management , particularly LinkedIn.
- Experience creating content for business-to-business (B2B), recruitment, HR, professional services, or agency environments is highly desirable.
- Strong copywriting and content creation skills.
- Strong visual design and an eye for branding.
- Experience developing and managing social media content calendars.
- Ability to create engaging and varied content across graphics, written posts, blogs, and ideally video/motion content.
- Strong understanding of LinkedIn content and engagement best practices.
- Creative thinker who can independently generate and pitch new ideas.
- Proactive and comfortable researching competitors and identifying opportunities.
- Ability to maintain brand consistency while introducing fresh and modern creative concepts.
- Strong attention to detail and commitment to consistent posting.
- Comfortable working independently with minimal supervision.
- Informal, approachable personality that fits a friendly and collaborative team environment.
- Ability to balance the company's established heritage with a bold, contemporary approach .
Tools Required :
Current tools:
- Canva – required/preferred
- CapCut – preferred for video editing
- Candidates may use alternative tools where they can demonstrate that they are better suited to the role.
- AI proficiency is welcome, particularly for candidates who can use AI thoughtfully to support content ideation, copywriting, video creation, or other marketing activities while maintaining quality and authenticity.
Portfolio Requirement :
Candidates must provide a portfolio showcasing previous social media work , with preference given to examples demonstrating:
- LinkedIn content
- Instagram content
- B2B/professional services content
- Recruitment or agency-related content
- Creative graphics and branding
- Video or motion graphics
- Examples demonstrating consistency and a strong content strategy
VA must also review LinkedIn contents of client competitors such as Who In the Zoo and The Talent Mill
Shortlisted candidates may also be asked to complete a trial task , such as creating 1–2 sample LinkedIn posts and captions based on a provided brief.
Shifts & Hours :
- Part time : Starting with 10 hours per week maximum; flexible schedule
- Work does not need to match Australian working hours for day-to-day execution.
- Availability during Australian business hours is required for approximately one regular weekly check-in.
- Ideally, there will be one main touchpoint per week , with the possibility of an additional check-in when required.
- The client will provide updates on priority roles, current business activities, and other timely topics that may need to be incorporated into the content calendar.
Target Start Date : Early October 2026
An early start is preferred to allow for a smooth handover from the client's current part-time marketing support.