Performance marketing & Script Writer

“ If you’ve ever paused a reel and thought ‘this hook is insane’, we want you.”

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Job Title: Performance Script Writer (Ads) – Crafto

### Role Overview
We’re looking for a high-output, performance-driven Script Writer who can crack scroll-stopping hooks and high-converting ad scripts for Meta (Facebook/Instagram). This is not a branding/content role — this is a growth role . You will be directly responsible for writing 20+ ad scripts daily , rapidly iterating based on performance data, and leveraging AI tools (GPT, Gemini, Veo3, etc.) to scale winning creatives for Crafto.

What You’ll Do

- Write 20+ high-converting ad scripts daily (video + static hooks)
- Create scroll-stopping hooks in first 2–3 seconds
- Develop multiple variations of winning concepts
- Work closely with performance marketing team to: Analyze CTR, CPI, CPS
- Double down on winning angles

- Use AI tools like: GPT / Gemini → idea generation & variations
- Veo3 / video tools → content execution support

- Rapidly test: Different emotions (fear, aspiration, devotion, relatability)
- Different formats (UGC, POV, storytelling, problem-solution)

- Convert insights into repeatable creative frameworks
- Scale creatives for campaigns handling ₹100Cr+ annual budget

What We’re Looking For

Must-Have

- Proven ability to write high-performing ad hooks/scripts
- Deep understanding of: Meta ads psychology
- Thumb-stopping content

- Ability to produce high volume (20+ scripts/day) without quality drop
- Strong intuition for: Viral content
- Indian mass audience (Tier 2/3 focus preferred)

- Comfortable using AI tools to 10x output
- Extremely fast executor with bias for action

Good to Have

- Experience in: UGC ads / performance marketing
- Short-form video scripting (Reels/Shorts)

- Exposure to: Spiritual / devotional / emotional content

- Hindi + regional language understanding

What Success Looks Like

- Consistently generating winning hooks
- Improving: CTR
- Hook Rate
- Cost per Install (CPI)

- Creating repeatable scalable ad formats
- Helping Crafto unlock new creative angles at scale

Who This Is NOT For

- People who want to write long-form or “creative storytelling”
- People who can’t handle daily output pressure
- People who wait for briefs instead of taking ownership

Why Join

- Work on a product already scaling aggressively
- Direct impact on ₹100Cr+ performance budget
- Learn how top-tier performance marketing + content actually works
- Freedom to experiment, test, and scale ideas fast