About this role
This is a remote position.
Role Overview
We are looking for a Marketing Operations Specialist with strong hands-on experience in ActiveCampaign to manage and optimize our marketing operations, including contact management, list and segment creation, email campaigns, forms, automations, and performance reporting.
The ideal candidate is detail-oriented, data-driven, and comfortable working closely with Marketing, Content, Sales, and other teams to ensure campaigns are properly configured, executed, tracked, and optimized.
Key Responsibilities
- Manage the day-to-day operation and administration of ActiveCampaign .
- Create and maintain contact lists, segments, tags, custom fields, and audience structures .
- Build, configure, test, and launch email marketing campaigns .
- Create and manage forms, subscription forms, and lead-capture processes .
- Build and maintain automations and customer journeys based on business requirements.
- Configure campaign targeting, scheduling, personalization, and audience rules.
- Perform QA and testing of campaigns, forms, links, automations, and email content before launch.
- Monitor campaign performance, including open rates, click-through rates, engagement, conversions, and other KPIs .
- Create regular marketing performance reports and dashboards and provide insights based on campaign data.
- Maintain data quality and ensure appropriate contact segmentation and database hygiene .
- Identify opportunities to improve campaign performance, segmentation, automation, and overall marketing processes.
- Troubleshoot issues related to campaigns, forms, automations, lists, and contact data.
- Work with Marketing and Content teams to translate campaign requirements into ActiveCampaign configurations.
- Ensure campaigns follow internal processes and applicable email marketing, consent, and data-privacy requirements .
- Document campaign setups, automations, processes, and operational procedures.
Requirements
- Hands-on experience with ActiveCampaign or a similar marketing automation/CRM platform.
- Strong understanding of email marketing and marketing automation .
- Experience with audience segmentation, lists, tags, forms, and automations .
- Experience creating and interpreting marketing reports and campaign analytics .
- Strong attention to detail and QA mindset.
- Good understanding of email campaign metrics and optimization.
- Ability to work with multiple stakeholders and translate business requirements into platform configurations.
- Strong organizational and problem-solving skills.