VP & General Manager, Dynata+

VP & GENERAL MANAGER, DYNATA+

Platform Strategy, Product, Commercial & Customer Leadership

About Dynata+

Dynata+ is Dynata’s next-generation self-service research platform delivering high-quality DIY sample today and evolving into a unified platform for survey programming, analytics, visualization, workflow automation, AI-enabled insights, and future data collection capabilities. Dynata+ is intended to become the foundational technology layer supporting multiple Dynata business lines and enabling a true platform-led operating model.

The Opportunity

Reporting to the Chief Revenue Officer, this executive will serve as the General Manager of Dynata+, with full accountability for strategy, product direction, platform adoption, go-to-market execution, customer success, and financial performance. The successful candidate will balance near-term commercial growth with a long-term mandate to establish Dynata+ as Dynata’s strategic platform foundation.

Strategic Mandate

- Establish Dynata+ as Dynata’s primary self-service platform.
- Drive enterprise-wide platform adoption across business units.
- Create a scalable product-led growth engine.
- Deliver revenue growth, profitability and customer retention goals.
- Define long-term ecosystem strategy including APIs, integrations and AI capabilities.
- Transition Dynata toward a platform-centric operating model.

Platform Strategy & Vision

- Define multi-year platform vision and roadmap.
- Champion platform-first thinking across Dynata.
- Lead platform governance and prioritization.
- Chair Dynata+ Executive Steering Committee.
- Identify adjacent growth opportunities and new use cases.
- Evaluate AI-enabled capabilities across survey programming, targeting, reporting and workflow automation.

Product Roadmap & Development

- Own roadmap across sample, scripting, analytics and visualization.
- Translate commercial priorities into product requirements.
- Drive intake, prioritization and release management processes.
- Ensure enterprise-grade reliability, compliance and scalability.
- Own user experience and customer journey design.
- Define API and ecosystem strategy.

Commercial Ownership & P&L

- Own revenue, cost structure, profitability and forecasting.
- Develop annual operating plans and budgets.
- Define pricing, packaging and monetization models.
- Develop investment cases for new capabilities.
- Manage ARR, NRR, gross margin, churn, CAC, conversion rates and active users.

Platform Adoption & Enterprise Alignment

- Drive adoption across Dynata business units.
- Create operating agreements and service models.
- Support migration from fragmented tools to common platform capabilities.
- Represent Dynata+ in executive planning forums.