Manager Consumer Marketing - PwD Affirmative Position

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

ABOUT THE ROLE

Consumer   Experience &   Innovation   is   a core marketing role   designed   to   build   and   advance   consumer   marketing   capability   within   Lilly   Brazil . The Manager   works   with   internal   partners   — brand   teams , global   teams ,   and   subject   matter   experts — as   well   as   external   partners   including   creative   agencies,   media   agencies,   and   tech &   health   start-ups ,   acting   as   the   owner   and   leader   of   projects   to   develop   and   execute   industry-leading ,   holistic   consumer   marketing   strategies   grounded   in   deep   customer   insight.

We   are   seeking   a   strategic   and   creative   individual   who   brings   an   innate   motivation   to   be   on   the   leading   edge   —   to   shape   the   future   and   create   experiences   that   make   the   unimaginable   possible   for   our   customers . In   this   role,   you   will   develop   and   execute   consumer-centric   strategies   to   drive brand   awareness ,   engagement ,   and   loyalty   among   patients   and   healthcare   consumers ,   playing   a   pivotal   role in   shaping   how   Lilly   connects   with   end-users   across   the   region.

WHAT YOU'LL DO

- Develop   and   implement   content-driven   campaigns   aimed   at   educating   patients   and   encouraging   them   to   seek   medical   treatment .

- Innovate   approaches for   patient   interaction ,   including   the   creation   of   new   solutions , digital   ecosystems ,   and   collaboration   initiatives   in   the   field   of   patient   engagement .

- Guide   brand   teams   in   identifying   consumer   insights   by   collaborating   with   Market   Research   and   Creative   Agency   partners ,   ensuring   the   most   relevant   insights   inform   overall brand   strategy .

- Lead   the   development   of   consumer   messaging   and   actively   collaborate   with   agencies   on   the   creation   of   creative   platforms .

- Drive   ideation   and   development   of   novel   strategies   to   reach   and   support   customers   —   including   opportunities   in digital   health   —   based   on   business   needs .

- Develop   social media   partnerships   with   platforms , digital   KOLs ,   patient   organizations ,   and   other   collaborators   to   promote   disease   awareness   and   education .

- Monitor   campaign   metrics   and   adjust   parameters   to   continuously   enhance   overall   impact .

- Formulate   and   execute   the   operational   Patient   Engagement   plan   in   alignment   with   the   broader   patient   engagement   strategy .

- Assist   brand   teams   in   shaping   consumer   marketing   strategies ,   including   target   segment   selection ,   Patient   Journey   development ,   and   definition   of   Critical   Success   Factors .

WHAT WE'RE LOOKING FOR

- Minimum   3   years   of   relevant   marketing   experience   in   consumer-related   strategy   and   tactic   development   within   multinational   companies .

- Experience   leading   or   managing   multi-layered   projects   involving   cross-functional   and   cross-national   working   groups .

- Solid   experience   working   with   and   managing   creative   agencies   and   other   vendor   partners .

- Tactic   measurement   and   analytics   experience .

- Advanced   English   —   ability   to   collaborate   with   global   counterparts   across   multinational   backgrounds.

- Strong   understanding   of   digital   and   multichannel   marketing,   including   hands-on   experience   with   digital tools   and   social media   platforms .

- Solid   project   management skills,   including   experience   developing   and   leading   initiatives   in   the   absence   of   set procedures.

- Bachelor's   degree   in Marketing, Business   Administration , Communications,   or   related   field .

ABOUT LILLY BRA Z IL

Lilly   has   been   in   Brazil   for over   8 0   years ,   bringing   innovative   medicines   that   make a real   difference   in   people's   lives.   Our   culture   is   built   on   integrity ,   excellence ,   and   respect   for   people   —   both   the   patients   we   serve   and   the   colleagues   we   work   alongside .   We   are   committed   to   building   a   diverse   and   inclusive   workplace   where   everyone   can   thrive .   We   want   our   people   to   grow ,   have   fun ,   and   win   — for   patients .

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https://careers.lilly.com/us/en/workplace-accommodation ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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