About this role

The purpose of this role is to manage senior strategists and planner/junior on day-to-day client strategy needs on a single account or group of accounts – guiding insight generation, creative briefs, selling narratives, strategic POVs and go-to market plans

Job Description:

Strategic Research & Insight Discovery

- Conduct market, industry, and consumer research.

- Perform competitive analysis, evaluate communication activities, track industry shifts, and set campaign benchmarks.

- Analyze target audience behavior, consumer insights, and cultural nuances to inform and shape campaign strategies.

Strategy Development & Campaign Narrative

- Formulate strategic direction, communication channels, and cohesive campaign narratives tailored to client business goals and briefs.

- Propose strategic recommendations for campaign concepts, platform ideas, messaging frameworks, and audience engagement approaches.

- Provide strategic consultation for integrated marketing campaigns (IMC) and brand experiential activations.

Cross-Functional Collaboration & Proposal Management

- Collaborate closely with Account and Creative teams to build strategic frameworks and unified communication directions.

- Review, refine, and finalize pitch decks/proposals prior to major client presentations.

- Adjust and optimize strategic directions based on internal feedback and client inputs throughout the pitch process.

Client Engagement & Execution Alignment

- Participate in client briefs, Work-In-Progress (WIP) meetings, internal brainstorms, and client presentations alongside the Account team.

- Provide continuous strategic oversight across project phases to ensure strategic alignment and consistency across all deliverables.

Qualifications & Experience

- Bachelor’s degree in Marketing , Communications, Business Administration, or a related field. Appreciate for short-course or training new technology such as AI.

- Experience: 10–15+ years of strategic planning experience in an Integrated/Creative Agency, ideally handling Tech or Consumer Electronics accounts.

- Strong analytical mindset to translate market research and consumer insights into compelling campaign narratives and proposal decks.

- High flexibility and strong openness to new thinking , modern approaches, and emerging channel s.

- Excellent storytelling, presentation, and English skills; confident in pitching to clients and bridging Creative and Account teams

Location:
Ho Chi Minh City

Brand:
Dentsu Redder

Time Type:
Full time

Contract Type:
Fixed Term Contract (Fixed Term)