Senior Marketing Director – FMCG (Beauty & Cosmetics)

About Asiacruit

At Asiacruit, we connect top talent with forward-thinking organizations across industries. Our mission is to help businesses grow through smart, strategic, and people-focused solutions. We support companies by providing high-quality talent for both local and global markets. If you are analytical, collaborative, and committed to enabling business growth, we invite you to apply.

Position Overview

Asiacruit is supporting a growing beauty and cosmetics company in Indonesia in hiring a Marketing Director to lead its overall marketing strategy, brand development, consumer marketing, and commercial growth.

The position is based onsite in Tangerang, within the Greater Jakarta area , and offers an opportunity to take a strategic leadership role within a growing consumer business.

This is a senior leadership position for an experienced marketing professional with a strong background in consumer-facing businesses, particularly FMCG, beauty, skincare, cosmetics, or related industries . The ideal candidate brings experience working across multinational and local marketing environments , with the ability to translate broader business or brand strategies into effective local market execution.

Key Responsibilities

- Develop and lead the overall marketing strategy, annual marketing plan, and marketing priorities in alignment with business objectives.
- Lead brand strategy, brand positioning, consumer marketing, product marketing, and go-to-market initiatives.
- Translate broader or multinational brand strategies into relevant and effective local market execution where applicable.
- Identify consumer trends, market opportunities, emerging categories, and changing customer preferences across Indonesia and relevant international markets.
- Work closely with R&D and Product Development teams to support product concepts, new product development, and product launches.
- Lead and oversee digital marketing, social media, e-commerce, KOL/KOC, campaigns, and consumer engagement initiatives.
- Analyze market, consumer, and competitor insights and translate them into actionable marketing strategies.
- Manage and develop the marketing team, including setting objectives, priorities, and performance expectations.
- Collaborate closely with Sales, R&D, Product Development, E-Commerce, Manufacturing, and senior management.
- Manage marketing budgets and monitor campaign effectiveness, brand performance, and commercial KPIs.
- Support the company's business expansion and development of new products, brands, and market opportunities.

Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 10+ years of marketing experience, preferably within FMCG, beauty, skincare, cosmetics, consumer products, or other consumer-facing industries.
- Must have experience handling both multinational and local marketing, with an understanding of how broader brand strategies are adapted to local market needs.
- Proven experience in a senior marketing leadership role, including responsibility for marketing strategy, team management, and budget planning.
- Strong background in brand building, consumer marketing, product marketing, and go-to-market strategy.
- Strong understanding of the Indonesian and global beauty, consumer, and FMCG markets, including consumer trends, competitive landscapes, and market dynamics.
- Experience working with beauty, skincare, or cosmetics brands is highly preferred.
- Strong understanding of digital marketing, e-commerce, and modern consumer engagement channels.
- Demonstrated ability to connect marketing strategy with commercial and business objectives.
- Strong strategic, analytical, communication, stakeholder management, and leadership skills.
- Experience working with Chinese companies, brands, suppliers, business partners, or stakeholders is an advantage.
- Familiarity with Chinese beauty and cosmetics brands, consumer trends, or market dynamics is a strong advantage.
- Professional working proficiency in English.
- Willing to work onsite in Tangerang and travel between company locations when required.

Why Join

- Take a strategic marketing leadership role within a growing beauty and cosmetics business.
- Have a direct impact on brand development, product strategy, and consumer growth.
- Work across marketing, product development, commercial, and manufacturing functions.
- Opportunity to bring multinational and local market experience into a growing Indonesian consumer business.
- Work directly with senior management and contribute to the company's future growth and expansion.
- Gain exposure to an international and multicultural business environment.