Associate Director, Social (Temp)

Job Description

Who We   Are

Horizon Media , founded in 1989 by Bill   Koenigsberg , is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,   AdAge , Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.  
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,   safe   and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to   grow

What   You’ll   Do    
Relationship Development – 2 0 %

- Maintain a strong presence across   Horizon Media teams (Business Solutions, Investment, Traffic, Operations), building cross team relationships and incorporating relevant   extensions

- Proactively anticipates and fields requests/questions from internal teams and   clients

- Apply knowledge of current/previous clients’ specific business and industry to enhance and further   relationships

- Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client   business

- Effectively build trust and establish positive relationships with   clients

- Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners and   clients

- Collaborate with   senior leadership   to identify problems and recommend solutions, escalating situations or challenges   appropriately

- Lead larger team projects and initiatives, iterating and improving upon processes and workflows as   fit

Social Media Strategy & Buying Oversight – 2 5 %

- Oversee   RFP creation and review of social partners, proposal analyses, and partner   negotiations

- Lead strategic social plan development in tandem with the Digital & Business Solutions teams

- Lead   team brainstorms to kick off plan and consideration set   development

- Own and develop   POVs around relevant trends, tools, and emerging opportunities within paid social   media

- Maintain oversight of   media specific documents such as media plans, objectives and strategies decks, and other related   functions

- Oversee the completion of internal team and client facing financial tracking   documents

- Manage Quality Assurance (QA) of tracking functionality and creative units to identify and solve any   issues

- Provide education on best practices, social media principals, and industry   at large

Team Development & Management – 2 5 %

- Manage and develop junior team member(s), creating growth plans and providing clear career   goals

- Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are   taken

- Participate in interview process for junior team members  roles

- Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team   success

- Guide senior leadership   to develop and implement   broader   team initiatives   and   goals

- Responsible for leaning into Horizon initiatives while encouraging junior team members to participate and engage within the larger Social   community

Campaign Management & Execution –   5 %

- Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization,   measurement solutions   and pacing/reporting; implement QA processes ,   ensuring full impact and efficiency of each   campaign

- Support in measurement planning and ensure all trafficking and site tagging is accurate by junior team   members

- Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and   reporting

- Act as main point of escalation for junior team members when navigating through execution   challenges

- Oversee and provide approval of insertion orders within internal systems tool to reserve advertising   space

Social Media Planning – 10%

- Create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related   functions

- Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media   objectives

- Responsible for maintaining team deliverables   calendars

Reporting –   5 %

- Maintain oversight of junior team member’s data analysis and corresponding client feedback to provide recommendations and   optimizations

- Act as final check point for campaign optimization and pacing, escalating challenges and opportunities as   needed

- Lead in development of processes with Horizon Analytics to aggregate data and ensure standardization across Horizon   accounts

- Own and oversee the development of learning agendas including   testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign,   proactively communicate any issues to internal teams or   clients

- Parse through large datasets to provide critical thinking and analysis relative to active client campaigns, coaching junior team members on providing recommendations vs   results

Who You   Are

- A strong writer ,   communicator   and presenter

- A left and right brain thinker – a data powered   strategist

- A collaborative, team-oriented manager with strong delegation and organization skills

- A problem solver with foresight and the ability to develop creative   solutions

- Confident in navigating conversations with senior leadership internally and externally

- Detail oriented with commitment to follow   through

- Nimble and flexible to succeed in a fast-paced   environment

- A strong leader, excited to manage and grow team   members

- Interested in the social landscape and a desire to innovate and keep up with   trends

- A supporter of and advocate for diversity,   equity   and inclusion

Preferred Skills & Experience

- 5   + years previous paid social media experience

- Understanding of marketing principles,   analytics   and concepts

- Strong Microsoft Excel and Microsoft PowerPoint skills

- Experience buying ads on Facebook and Instagram is crucial, additional platforms   preferred

- Exposure to advanced targeting/retargeting tactics in social

- Comfort owning and managing budget/investment levels in social   media

- Experience owning the full social strategy process inclusive of working with partners, clients and internal   stakeholders

- Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to   Clients

- Strong experience navigating cross-department   relationships

- Leadership and supervisory experience in terms of developing media professionals, including strategic and management   skills

Certificates, Licenses and Registrations  
This role does not require certificates, licenses and/or registrations  
 
Physical Activity and Work Environment  
This role does not require any physical   activity

Salary Range:  $2,115.38 to $2,500 a week. A successful applicant’s actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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Base Pay

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.