Art Director, Brand

Accountabilities:

- Define and evolve the visual identity across packaging, retail, ecommerce, social, photography, partnerships, and experiential channels.

- Translate brand strategy and go-to-market priorities into compelling creative concepts and scalable visual systems.

- Maintain and evolve brand guidelines as new products, categories, partnerships, and channels are introduced.

- Lead creative reviews and provide clear, actionable feedback that elevates the quality and consistency of the work.

- Stay hands-on by personally conceptualizing, designing, refining, and productionizing high-priority creative projects.

- Develop packaging, retail displays, point-of-sale materials, product mockups, ecommerce assets, launch materials, event assets, and partnership creative.

- Oversee artwork through final production, including dielines, production-ready files, digital and print proofs, and revisions.

- Collaborate with Operations, Supply Chain, Regulatory, and external production partners to ensure creative is accurate, compliant, and production-ready.

- Lead visual development for new SKUs, flavors, formats, categories, and brand partnerships.

- Develop packaging concepts that balance brand consistency, shelf impact, product communication, and consumer appeal.

- Guide creative across retail, direct-to-consumer, Amazon, TikTok Shop, and other ecommerce channels.

- Oversee product detail pages, shippers, displays, endcaps, signage, shelf communication, and other retail materials.

- Establish visual direction for product photography, lifestyle imagery, and campaign content.

- Develop creative briefs and provide art direction for photographers and external creative partners.

- Guide AI-generated product and lifestyle imagery while maintaining visual consistency and quality.

- Identify opportunities to leverage emerging creative technologies and AI tools to improve creative output and team efficiency.

- Lead, mentor, and develop a multidisciplinary team of brand and digital designers through regular reviews and one-on-ones.

- Prioritize workloads and allocate projects according to business needs, timelines, and team strengths.

- Support hiring, portfolio reviews, onboarding, and ongoing development of creative talent.

- Improve creative workflows, briefing processes, organization, and production standards as the team grows.

- Partner cross-functionally to manage multiple launches and deliver high-quality creative within fast-moving timelines.

Requirements:

- 7+ years of professional design experience, ideally within CPG, food and beverage, beauty, wellness, lifestyle, or another highly visual consumer category.

- 2+ years of experience providing art direction or leading designers.

- An exceptional portfolio demonstrating both strong conceptual thinking and hands-on design execution.

- Deep experience in packaging and print design, including dielines, production artwork, prepress, proofing, and collaboration with production partners.

- Experience designing for retail environments, including POS materials, displays, shippers, endcaps, and signage.

- Strong understanding of ecommerce and digital design, including product detail pages, campaign assets, and omnichannel launches.

- Expert proficiency in Adobe Creative Suite and Figma.

- Exceptional typography, layout, composition, color, and visual storytelling skills.

- Experience directing photography and working with external creative partners.

- Comfort using, or strong interest in adopting, AI-powered creative tools as part of modern design workflows.

- Ability to move fluidly between high-level creative direction and detailed production execution.

- Strong project management, communication, and organizational skills, with the ability to manage multiple priorities and launches simultaneously.

- A collaborative leadership style with the ability to mentor designers while remaining actively involved in the creative work.

- Ability to thrive in a fast-moving environment where priorities evolve and new products, channels, and creative challenges emerge.

Benefits:

- Competitive salary.

- 100% company-paid health, dental, vision, and life insurance for employees.

- Family coverage available at the employee’s cost.

- 401(k) retirement plan.

- Parental leave.

- Free access to company products.

- Career growth opportunities.

- Collaborative, fast-paced startup environment.

- Full-time, fully remote position within the United States.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
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