Google Media Buying Team Lead

Accountabilities

- Lead and develop a team of Google media buyers, including recruitment, onboarding, performance management, and ongoing development.

- Take responsibility for traffic volumes, traffic quality, and the overall performance of Google acquisition activities.

- Build, manage, and align team budget plans in line with business objectives.

- Create strategic roadmaps and tactical plans for the media buying team.

- Develop marketing hypotheses, coordinate experiments, and monitor the implementation and results of tests.

- Build, optimize, and oversee marketing and conversion funnels.

- Monitor campaign performance and identify opportunities for optimization and scalable growth.

- Collaborate closely with Design, Development, Finance, and other cross-functional teams.

- Support the implementation of automation and technology solutions that improve media buying efficiency.

- Stay informed about Google advertising practices and compliance requirements within the gambling sector.

Requirements

- At least 2 years of hands-on experience with Google Ads, particularly PPC, UAC, or Demand Gen.

- Previous management experience as a Team Lead, Supervisor, or in a comparable leadership position.

- At least 2 years of professional experience within the iGaming industry.

- Practical experience with anti-detect software, trackers, and cloaking technologies.

- Strong understanding of compliance requirements and advertising restrictions applicable to the gambling industry.

- Ability to combine strategic thinking with hands-on performance marketing expertise.

- Strong analytical, planning, communication, and people-management skills.

- Ability to work independently, take ownership, and make decisions in a fast-moving environment.

- Experience with additional traffic acquisition channels and BI tools such as Tableau, Looker, or Power BI is a plus.

- Experience with automation, including Google Ads Scripts, APIs, bulk-management tools, or technology-driven side projects, is an advantage.

Benefits

- Fully remote working arrangement, with the option to work from dedicated hubs in Kyiv or Warsaw.

- 20 paid working days off, public holidays, and paid sick leave to support work-life balance.

- Medical insurance with access to leading healthcare providers.

- Coverage for psychological support through the Pleso platform.

- Monthly Benefit Café allowance that can be used toward hobbies, sports, personal interests, and other eligible expenses.

- Team-building activities, corporate events, workshops, and professional events.

- Individual learning budget for courses and professional development.

- Corporate English lessons, workshops, and access to an online learning library.

- Structured career development opportunities, including performance reviews and mentoring programs.

- An environment focused on automation and reducing routine work so teams can spend more time on development and growth.

- High degree of autonomy with limited bureaucracy and freedom to implement new approaches.

- Opportunities to contribute to technology solutions developed in-house from the ground up.

- Collaborative culture that values openness, proactive ideas, teamwork, positive communication, and ambitious challenges.

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