BOUCHERON - Wholesale Manager, China

Summary
Job Family Group Description - Sales / Omni-Channel:
Combines all positions within the different sales channels: retail, wholesale and e-commerce. Also includes all activities to support store management.

Job Family Description -Wholesale:
Enhances relationships with key partners and suggests a partners distribution/target list. Monitors sales KPIs to ensure that partners are achieving maximum sales potential. Guarantees stock in wholesale partners, manages orders and delivery process. Provides training on brands and product characteristics.

Job Description

Strategy & Business Leadership

•    Develop and own the China wholesale strategy: three-year channel roadmap, annual business plan, sales targets, and resource planning aligned with global and regional priorities.

•    Own the P&L of the wholesale business: manage sell-in budgets per partner, optimize cost-to-serve, and ensure healthy margins and receivables in line with HQ standards.

•    Define annual marketing investment plan for wholesale — including GWP, co-marketing, VM, and client events — and track ROI against sell-out uplift.

•    Partner with merchandising to shape the wholesale assortment: curate category mix, and align with sell-through and inventory productivity targets.

•    Represent the wholesale voice within the organization; influence and align cross-functional teams (merchandising, marketing, retail, finance, supply chain, client relations) to support wholesale priorities.

•    Drive sell-in and sell-out performance against targets; lead quarterly business reviews with distributors and take decisive, data-backed corrective actions.

Distributor Relationship & Development

•    Build and nurture trust-based, long-term partnerships with distributors at every level — from owners and GMs to boutique managers and frontline sales staff — with deep empathy for the local business culture.

•    Own end-to-end distributor lifecycle: screening, performance management, and tiered development. Set clear KPIs, commercial terms and growth commitments; conduct formal annual reviews.

•    Negotiate annual agreements, growth plans and trade terms that create win-win outcomes — protecting the Maison’s image and standards of excellence in discount practices, receivables and brand presentation.

•    Act as the face of Maison Boucheron in the wholesale community: protect brand standards, inspire partner loyalty, and champion the culture and heritage of the House.

•    Leverage distributor relationships to identify and convert high-net-worth clients into the Boucheron CRM ecosystem, in coordination with the Private Client Relations team.

•    Manage conflict and sensitive commercial conversations with discretion, composure and a long-term partnership mindset.

Landlord Relationship

•    Cultivate C-level relationships with key landlords across China (Hang Lung, Swire, China Resources, etc.).

•    Coordinate with wholesaler and mall owners on new store openings, renovations, relocations and flagship moments to maximize traffic, brand visibility and grand-opening performance.

•    Advocate internally for wholesale locations — from site selection to investment case — and ensure Boucheron is positioned in the right malls in the right cities at the right time.

•    Resolve day-to-day mall issues (operational disputes, marketing calendar alignment, brand guideline compliance) with speed and diplomacy.

Operations & Execution

•    Own end-to-end wholesale operations: sell-in, sell-out tracking and stock analysis; weekly and monthly wholesale reporting; merchandise analysis and actionable insights for the team and partners.

•    Manage wholesale orders, allocation and logistics end-to-end; coordinate stock transfers from retail buffer when necessary; oversee wholesale buffer stock levels and rotation.

•    Oversee visual merchandising and brand image in every wholesale point of sale: ensure VM standards, display quality, brand positioning and store presentation reflect the Maison’s image of excellence.

•    Support wholesale boutique openings end-to-end: opening materials, training, VM setup, launch activation and post-opening performance tracking.

•    Execute and coordinate wholesale boutique marketing activities and booster events; manage GWP ordering, stock tracking and replenishment.

•    Handle wholesale customer service: quotations, contract follow-up, payment settlement, stock availability, VIP level inquiries, TOGO issues and monthly VAT invoice issuance to distributors.

•    Liaise with supply chain, finance and customer service teams on a daily basis to resolve issues and keep the business running smoothly.

Who you are

•    Bachelor’s degree or above.

•    Minimum 7 years of relevant experience with a proven track record in wholesale / distributor management in luxury; jewelry or watch industry background strongly preferred.

•    Strong commercial leadership: comfortable setting strategic direction, influencing without authority, and driving business results through external partners.

•    Sharp business acumen and P&L orientation: you think in numbers, read a P&L instinctively, and make decisions grounded in data and market sense.

•    O utgoing, charismatic and street-smart; at ease building trust and rapport with distributors, mall owners and business partners across China.

•    Entrepreneurial and hands-on.

•    Excellent negotiation and stakeholder management skills.

•    Strong analytical capabilities: advanced Excel, comfortable with data analysis and reporting.

•    Genuine passion for jewelry and the world of luxury.

•    Fluent in written and spoken English and Chinese. Native-level Mandarin is essential to navigate the local business culture.

•    High travel readiness to visit wholesale points of sale across China.

•    Positive attitude, resilience under pressure, and a true team-player mindset.

Job Type
Fixed Term (Fixed Term)

Start Date
2026-11-01

Schedule
Full time

Organization
Kering (Shanghai) Watches and Jewelry Limited