About this role
Responsibilities & Key Deliverables
Role Purpose:
To generate actionable consumer and market insights that inform product strategy, brand positioning, and customer experience for Mahindra Passenger Vehicles. The role translates consumer behavior, perceptions, and unmet needs into strategic inputs that enable data-driven decision making across marketing, product, and business teams.
Key Responsibilities:
- Consumer Understanding & Insight Generation
Lead qualitative and quantitative research to uncover consumer motivations, barriers, and emerging needs across the automotive category.
- Translate consumer data into clear insights that inform product development, communication, and customer experience.
- Research Design & Execution
Design research frameworks including U&A, segmentation, brand tracking, customer journey studies, and product clinics.
- Manage external research agencies and ensure high quality research design, fieldwork, and analysis.
- Insight Communication & Stakeholder Influence
Convert research findings into compelling insight stories and strategic recommendations.
- Present insights to cross-functional stakeholders including marketing, product, and leadership teams.
- Market & Competitive Intelligence
Track consumer sentiment, competitive perception, and category trends (ICE, EV, hybrid).
- Synthesize insights from multiple sources such as research studies, social listening, and auto forums.
- Drive new age research techniques and leverage AI to design agile ways to drive customer insights.
Preferred Industries
Education Qualification
MBA
General Experience
- 5+ years post-MBA experience in consumer insights, with exposure to both agency / client-side roles.
- Strong quantitative research background with qualitative experience. Proven experience in applying research tools and techniques for advanced analytics, including predictive modeling, segmentation, and automation of insight generation.
- Experience or passion in the automotive sector is a plus. Experience in marketing roles is an advantage.