GTM Engineer

About the Role We're hiring a metrics-obsessed GTM Engineer to own performance marketing across our channel mix. You'll be the driving force behind campaigns that don't just run — they compound. If you live in Meta Ads Manager, think in CAC and ROAS, and know how to turn a budget into predictable growth, this role is built for you.
What You'll Do
- Design and execute go-to-market campaigns spanning Meta, Google, LinkedIn, and emerging channels
- Take full ownership of Meta Ads (Facebook & Instagram) — from audience architecture to creative iteration to bid strategy
- Manage campaign budgets with discipline, tracking spend against ROI at every stage
- Architect the marketing funnel end-to-end — awareness, consideration, conversion
- Implement and maintain attribution infrastructure: GTM, pixels, and conversion event tracking
- Track CTR, CPC, CPA, and ROAS through GA4 and other analytics platforms, iterating based on data
- Design and run rigorous A/B tests across ad creative, landing pages, and audience segments
- Leverage AI tools to accelerate copywriting, creative production, campaign optimization, and reporting
- Partner cross-functionally with design, product, and sales on positioning and launch strategy
- Keep CRM data clean and current, and deliver performance reporting to stakeholders

What You Bring
- 2.5+ years in performance/digital marketing with deep, hands-on Meta Ads expertise
- A track record of scaling campaigns successfully across multiple platforms
- Experience owning budgeted campaigns with clear KPIs and accountability for spend
- Strong grasp of funnel design, audience segmentation, and retargeting strategy
- Working fluency in GA4, Google Tag Manager, and CRM/marketing automation platforms
- Comfort using AI tools for marketing — ChatGPT/Claude for copy, AI creative generators, AI-driven optimization tools
- Strong Excel/Sheets skills; basic SQL a plus
- Sharp analytical instincts paired with strong stakeholder communication
- A true ownership mentality — you drive launches, not just manage tasks within them

Nice to Have
- Experience with attribution platforms like Mixpanel or Amplitude
- Exposure to product positioning, pricing strategy, or GTM automation/scripting
- Familiarity with predictive or AI-driven marketing analytics

Why Join Techdome?
- Your campaigns will move real business metrics — not vanity numbers — on a fast-growing team
- Full-stack GTM ownership: strategy, execution, and analytics, from day one
- Tight collaboration with product, sales, and design as we shape how our offerings reach the market
- A flat, transparent culture that rewards experimentation and fast learning
- A clear path toward senior GTM/marketing leadership, with compensation that grows with your impact