Technology Analyst - DAM Content Auth

Department:
Technology

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

About Us

At Southwest Airlines, we believe that flying should feel like freedom. For over 50 years, we've been connecting people to what matters most with low fares, legendary hospitality, and a heart for service. Our culture is built on the principles of fun, friendliness, and family, making us one of the most admired workplaces in the world.

If you're passionate about making a difference, love working in a fast-paced environment, and want to help millions of travelers reach their destinations with a smile, Southwest Airlines is the place for you. Here, your career can truly take flight.

Job Summary

- Conduct needs analysis to create quality solutions. Ensure solutions are aligned with stated requirements and comply with departmental standards. Manage activities to ensure solutions are delivered on-time and within budget. Serve as a resource to ensure effective communications to customers or key stakeholders.

Responsibilities

- Apply knowledge and skills of analysis, business processes, tools, domains, project methodologies, requirements definitions, and testing to solve a range of problems
- Partner with other Technology Team members to provide advice or solutions within his or her area of expertise
- Stay informed about current developments within his or her expertise
- Identify strengths and weaknesses of alternative solutions, conclusions, or approaches to problems
- Estimate effort and value for solutions
- Apply business solutions with broad level knowledge about technology platforms/architectures
- Verify information and carefully review and check the accuracy of own work using dependency identification processes in technology work
- Establish or follow prioritization process to drive work, completing work with a sense of urgency
- Express ideas, business or technical requirements clearly and concisely in writing using appropriate levels of summary and synthesis
- Monitor program risks, issues, and scope proactively, ensuring the appropriate level of priority, visibility and escalation
- May perform other job duties as directed by Employee's Leaders
- Identify metadata, taxonomy, process, and workflow issues early to prevent downstream rework.
- Translate business and creative-team needs into clear, actionable technical requirements.
- Support Adobe Workfront request and task management including intake documentation, status tracking, and basic reporting.
- Support basic AEM authoring/admin activities and digital asset renditions across image, video, and PDF formats.
- Partner with creative, marketing, and technical teams to improve content workflow execution.
- Use ticketing and collaboration tools to track issues, requests, and workflow dependencies.

Knowledge, Skills and Abilities

- Proficient knowledge of business analysis, process modeling and redesign
- Proficient knowledge of technical environments
- Proficient knowledge of software development methodologies
- Skilled in partnering, communication, and negotiation in working with various Teams and/or external partners
- Ability to analyze medium to large Business or technical problems, articulating the problem or root cause, and translating the analysis into viable solution recommendations
- Ability to work effectively in a strong Customer service/team oriented environment
- Ability to research, create, and document requirements, processes, and technical specifications
- Ability to manage and prioritize effectively multiple and widely varied work streams/tasks
- Ability to take on multiple assignments, whether administrative or project related, while maintaining a successful level of completion in all responsible work; able to mentor others to do the same
- Ability to teach and mentor others concerning technical and business subjects
- Practical DAM or CMS authoring experience with metadata entry, asset organization, and workflow execution.
- Strong ability to operate within established governance standards and identify when exceptions should be escalated.
- Strong attention to detail across naming conventions, taxonomy standards, and metadata completeness.
- Ability to bridge business stakeholders and technical teams by translating business needs into actionable technical requirements.
- Working knowledge of Adobe Workfront request/task management, intake documentation, status tracking, and basic reporting.

Education

- Required: Bachelor's degree in Computer Science, Engineering, Information Systems or related field and/or equivalent formal training

Experience

- 3–5+ years of experience aligned to DAM/CMS authoring, content operations, or technology analysis.
- Experience working within established DAM/CMS governance models and asset-management workflows.
- Experience maintaining metadata, naming conventions, taxonomies, and asset organization at scale.
- Experience bridging business stakeholders and technical teams through requirements and workflow clarification.
- Working experience with Adobe Workfront request/task management and content-orchestration activities.

Preferred Experience

- Jira and/or ServiceNow ticketing tools.
- Basic AEM authoring/admin exposure.
- Knowledge of digital asset formats and renditions including image, video, and PDF.
- Figma and Adobe Creative Cloud tools.
- Experience supporting creative operations or brand workflows.

Other Qualifications

- Must meet confidentiality expectations regarding confidential, proprietary and sensitive Company information.
- Ability to work extended hours as needed

Southwest Airlines is an Equal Opportunity Employer.
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